Jason & Lauren Pak – The Fitness Instagram Blueprint
Ready to reignite your Instagram account?
How many times have you started and stopped this frustrating IG journey? You keep coming back to it because you know it’s important and you know it can unlock so many opportunities for you. You have a lot of valuable information you want to share with the world, but you just can’t seem to crack the “IG code.” That’s where we come in.
Instagram gotcha feeling down?!
HOW MANY OF THESE SOUND FAMILIAR TO YOU?
- You spend WAY too long brainstorming, creating, and posting one piece of content, only for it to get just a handful of likes and comments.
- You don’t have a consistent strategy, so you do a post here, a reel there, a couple stories now and then, but it all feels scattered and random.
- You’ve been feeling frustrated by the algorithm constantly changing and overwhelmed trying to keep up with the newest trends.
- You think you’re not experienced enough, extroverted enough, or you don’t have the “right look” to run a successful fitness Instagram account.
- You don’t know where to start, you have no idea what even works on Instagram, and you feel totally overwhelmed!
We used to be in your exact same shoes!
We used to fly by the seat of our pants when it came to posting on Instagram. If we woke up and realized we didn’t have a piece of content for that day, we’d sit by our camera trying to come with up a random idea, then shoot that one piece of content, edit that one piece of content, post that one piece of content…and then have to do it all over again the next day. Because we didn’t have a strategy, this would take hours every day.
BUT NOW, WE BRAINSTORM, FILM, AND EDIT A FULL WEEK’S WORTH OF CONTENT IN LESS THAN A FEW HOURS PER WEEK!
Introducing: The Fitness Instagram Blueprint
Your new complete roadmap to creating content that will expand your presence on Instagram, and open up more doors and possibilities than you could’ve ever imagined.
What You’ll Learn In The Fitness Instagram Blueprint?
Modules 1-2: Mindset & Branding
These two modules set the tone for the entire course, because, In the words of Lauryn Hill, “How you gonna win if you ain’t right within?” Mindset plays such a key role on this journey because it’s a tough one! If it was easy, everyone would have super successful social media accounts. In addition to mindset, we’ll break down all of the branding elements you’ll want to think about like your core values, mission statement, brand “voice,” target demographic, fonts and colors, and more!
Modules 3-5: Strategy & Planning
In these three modules, we’ll be breaking down our “Core 4” strategy – you’ll learn everything about our go-to foundational pieces of content! We’ll also outline our exact recommendations for camera equipment and apps/software. We provide both a budget-friendly “smartphone package” that costs less than $100 to get started, as well as a “pro package” that will be a bit more pricey depending on the camera you end up purchasing. Lastly, we go over exactly how to brainstorm a week’s worth of content in less than 30 minutes using our Content Generation Matrix.
Modules 6-10: Shooting & Editing
Modules six through nine serve as the “meat” of The Fitness Instagram Blueprint. We take you behind the scenes as we film and edit 8 different pieces of content following our Core 4 Strategy. But, we don’t stop there! We actually shot and edited all 8 pieces of content *twice*: once with our smartphone package and once with our pro package. This module will show you just how far smartphone quality has come over the years, and how close you can get to the quality of a more professional set-up as long as you follow our tips and tricks!
Modules 10-12: Everything In Between!
The last two modules talk about scaling strategies and leave you with a plan of attack once you’ve gone through the entire course. We’ll teach you how to partner with brands, respond to comments/DMs, react to negative/hateful comments, and collaborate with other content creators to boost your reach!
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