Intero Digital University – Content Marketing Strategy

Helping you build a content marketing strategy that you can use, scale, and get real results.

This course will help you:

• Understand the role and value content marketing has in your overall marketing ecosystem
• Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company
• Conduct a content audit to uncover gaps in your current strategy
• Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan
• Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

This course is for:

• Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy
• Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics
• Marketers and business leaders who want to learn Influence & Co.’s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO

What You’ll Learn In Content Marketing Strategy?

• Introduction
• Section 1: Introduction to Content Marketing
• Section 2: Understanding Your Content Strategy Goals
• Section 3: Internal & External Research
• Section 4: Content Marketing Assessment & Knowledge Bank
• Section 5: Team Roles and Responsibilities
• Section 6: Types of Content and Creating a Distribution Plan
• Section 7: Creating An Editorial Calendar
• Section 8: Identifying Benchmarks and KPIs for Measuring Success
• Section 9: Setting Expectations for Scale
• Thank you (and more resources)

Sale Page: Intero Digital University – Content Marketing Strategy

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.