Tjaša Deu – YouTube Marketing and Analytics

For brands and creators willing to uncover the secrets of growing and monetizing your brand with YouTube

You are probably here because you recognize the huge potential Youtube has. It’s the number 2 search engine in the world and owned by the number 1 – Google. It’s becoming increasingly important to include Youtube in your marketing mix and increase your brand’s presence on this platform. Since running a successful YouTube channel takes a little more planning when compared to other social media platforms, many get discouraged – and this course is here to help you. This is for all marketers who would like to build a successful YouTube channel and don’t know where to start.

We will cover how to create an outline for your channel, including branding materials, how to create a killer content strategy so you will never get stuck without video ideas again, and how to technically set up your youtube channel for success. This course also touches on analytics and monetization. All this thought by Tjaša Deu, a video marketing strategist, who after growing her own channels, has consulted for individuals and brands who recognize the importance of YouTube in their marketing strategy, like Cosmopolitan, Hawai, and Canon.

Who’s this course for

• Individuals who have an idea for a YouTube channel, but don’t know how to start
• Individuals with an active YouTube channel, but are having a hard time getting it off the ground
• Entrepreneurs who want to add YouTube to their marketing mix
• Individuals who want to be running YouTube channels for other brands

Who’s this course NOT for

• People who expect overnight success with their YouTube channel
• People who are looking for “shortcuts” to viral videos
• If you have a well established YouTube channel with over 50 000 subscribers and are looking for advanced techniques

What You’ll Learn In YouTube Marketing and Analytics

Welcome!

• Introduction (2:03)
• Lesson 1: How to get the most out of this course (0:37)
• Lesson 2: Done is better than perfect (1:17)

The YouTube algorithm basics

• Lesson 3: Understanding the YouTube ecosystem (2:16)
• Lesson 4: How the YouTube “algorithm” works (2:24)

Outline your YouTube channel

• Lesson 5: Should you create one or more channels? (3:40)
• Lesson 6: Define your WHY (1:37)
• Download: Finding your niche worksheet
• Lesson 7: Let’s find your topic/niche (6:05)
• Lesson 8: Find a catchy name (1:37)
• Lesson 9: Create main branding materials (2:57)

Create content strategy

• Download: Create two months worth of video ideas worksheet
• Lesson 10: Create two months worth of video ideas (5:39)
• Lesson 11: Create your first video (2:55)
• Bonus: Pre-recording CHECKLIST

Set it up and upload your first video

• Lesson 12: Set up your channel page (1:32)
• Lesson 13: Upload your first video – understand the settings (4:52)
• Lesson 14: Promoting your first video (1:57)
• Bonus: Toolbox for success

Monetization

• Lesson 15: Monetization on YouTube (5:04)
• Lesson 16: Other monetization opportunities (1:08)

Understanding analytics

• Lesson 17: YouTube Studio walkthrough (16:27)

You’re ready to start!

• Congratulations! (0:24)
• Your YouTube channel ROADMAP
• Free Live Class (58:15)

About Tjaša Deu

Tjaša has been active on YouTube for more than 6 years and in this time created or been a part of the creation process of several award-winning YouTube channels. In the beginning, she started out by creating her own channels and grew her second channel from 0 to 21 000 subscribers in a year organically. That channel also has 6 videos with more than 100 000 views each. Apart from consulting, she is also a public speaker and her in-person workshops were attended by more than 600+ attendees.

Sale Page: Tjaša Deu – YouTube Marketing and Analytics

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