MBA in a Box: Business Lessons from a CEO
Welcome to MBA in a box: Business lessons from a CEO!
This is the only online course you need to acquire the business acumen to:
- Start up your own business
- Grow your existing venture
- Take your career to the next level
- Get promoted and apply managerial, financial, marketing, decision-making and negotiation skills in the real business world
- Have an all-around view of why some companies (and people) succeed when doing business and others do not
This training program covers the same useful information and real-life business know-how MBA graduates acquire throughout their studies in top-tier business schools. We have even made it more interactive by preparing a gamebook for you. Learning business and finance need not be boring! The gamebook will test what you have learned and will simulate a real-world environment in which your decisions as a business executive will have real monetary consequences for a company. Can you think of any better way to reinforce what you have learned?
An exciting journey from A-Z.
If you are a complete beginner and you know nothing about business or finance, don’t worry at all! In each of the five main modules of the course, we start from the very basics and will gradually build up your knowledge. The course contains plenty of real-life examples and case studies that make it easy to understand.
What You’ll Learn In MBA in a Box: Business Lessons from a CEO
- Receive an ‘MBA in a Box’ certificate of completion
- Acquire the same business acumen as MBA graduates
- How to start a company from scratch
- Understand how a business functions and what makes a company successful
- Get promoted and be ready for a managerial role
- Transition into a career requiring solid business knowledge
- Be able to perform an industry analysis
- Understand what the critical success factors in an industry are
- Carry out SWOT analysis
- Use Michael Porter’s Five Forces model
- Apply Game theory in real-life business situations
- Understand what a competitive advantage is and how to acquire it
- Be able to choose one of the three core strategies: Cost leadership, DIfferentiation, and Niche
- Apply best practices when managing people
- Understand how to recruit, select, onboard, develop, and motivate employees
- Carry out effective marketing research
- Perform market segmentation
- Select the right target client group
- Set up the 4 Ps of Marketing in a coherent way
- Calculate Customer-Lifetime-Value
- Understand financials
- Be able to read and prepare the three financial statements – P&L, Balance Sheet, and Cash Flow
- Perform financial statement analysis
- Calculate cash flows
- Become a master negotiator
- Enlarge the pie for all negotiating parties
- Have experience and be aware of different negotiating tactics
- Expand the pie for all negotiating parties
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