Candy Miles-Crocker – Marketing Your Brand
How to Market Yourself With Little or No Money
I hope you aren’t expecting to be a top producer with a strategy of hope and luck. It just doesn’t work that way. You need to have a detailed plan for success. As a real estate agent you own and run your own business. That means that the success or failure of your business is in your hands. If you want your business to grow and thrive you’ll need to do some marketing…a lot of marketing!
You hear the word “brand” thrown around quite a bit. Major corporations spend millions of dollars each year to ensure consumers never forget their brand. Now it’s time to think about your brand. Not to worry, the Marketing Your Brand course won’t require you to send millions of dollars on marketing your brand, but it will help you discover your brand. And rest assured, you don’t have to spend a great deal of money if you don’t want to.
When you think brand your first thoughts probably go to creating a logo and perhaps a web site. But your brand is so much more than a logo or a web site. Your brand is your promise to your clients. Your brand tells them what they can expect from you and what differentiates you from the other thousands of real estate agents out there.
The Marketing Your Brand course will show you want you need to do to establish and market your brand. We’ll show you different types of marketing tools you can use immediately to engage your friends, family and even strangers. There is no secret to success, it just takes a plan, focus and doing the work. We’ll walk you through the process, step-by-step.
What You’ll Learn In Marketing Your Brand
First Section
- Welcome (8:42)
- Introduction (2:36)
- Branding and What Is It? (9:21)
- Your Marketing Plan (10:55)
- Who’s Your Target Market? (3:59)
- Marketing Activities – The Personal Touch (14:19)
- Marketing Activities – Email, Direct Mail and Farming (19:33)
- Marketing Tools (31:17)
- Lessons Learned (7:52)
- Workbook and Templates
Sale Page: Candy Miles-Crocker – Marketing Your Brand