GrowthHackers University – Breakout Growth Masterclass with Sean Ellis

Step by Step Guidance for Building a Company-Wide Culture of Growth

Are you ready to take your business to new heights?

Welcome to the Breakout Growth Masterclass, an intensive 2-hour lesson that will equip you to align the entire company around growth. Your instructor is no other
then Sean Ellis, who co-authored Hacking Growth based on his extensive experience in shaping successful companies like Dropbox, LogMeIn, and Eventbrite. Dive into the world of unparalleled growth strategies, where you will explore five key pillars essential for transforming your company into a thriving, growth-focused powerhouse.

By the end of this masterclass, you will:

• Gain a solid understanding of growth
• Be able to guide an effective growth team execution
• Know strategies to build a company-wide growth culture

What You’ll Learn In Breakout Growth Masterclass

Kickoff

• 1.1 – Intro (3:16)
• 1.2 – The Breakout growth pyramid (1:22)

Leveraging your product’s core value

• 2.1 – Sustainable Growth (2:39)
• 2.2 – Value Driven Retention (1:41)
• 2.3 – Must have benefit + Must have user (6:28)
• 2.4 – Exercise (Core Value) (0:59)
• 2.5 – Quiz: Leveraging Core Value

Understanding your value delivery engine

• 3.1 – Measure Growth of Value Delivered (2:58)
• 3.2 – Exercise (North Star Metric) (2:01)
• 3.3 – Q&A about NSM (11:14)
• 3.4 – Diagram your value delivery (2:44)
• 3.5 – Understand Quali and Quanti (3:19)
• 3.6 – Acorns Case Study (3:44)
• 3.7 – Quiz: Value Delivery Engine

Growth Levers

• 4.1 – Acquisition Lever (0:51)
• 4.2 – Activation Lever (3:15)
• 4.3 – Engagement Loop (5:22)
• 4.4 – Revenue Lever (1:32)
• 4.5 – Referral Lever (2:50)
• 4.6 – Slack Case Study (5:30)

Running high-impact test/learn program

• 5.1 – Experiments to accelerate Growth (4:27)
• 5.2 – Hypothesis Driven Experiments (3:19)
• 5.3 – Q&A about Experiments (5:30)
• 5.4 – Role of the Growth Team (1:09)
• 5.5 – Common Growth Team Roles (1:24)
• 5.6 – Finding High Leverage Opportunities (2:48)
• 5.7 – Good and Bad Onboarding Examples (1:54)
• 5.8 – Prioritizing Ideas For Testing (1:02)
• 5.9 – Growth Meeting for Driving Learning Velocity (1:38)

Unleashing company-wide growth culture

• 6.1 – Breaking Siloes + Shared Mission (3:56)
• 6.2 – Exercise- Biggest barriers (1:04)
• 6.3 – Culture of Psychological Safety (1:40)
• 6.4 – Cross Functional Growth Success (2:07)
• 6.5 – Dropbox Case Study (1:54)

Congratulations

• Congratulations

Sale Page: GrowthHackers University – Breakout Growth Masterclass with Sean Ellis

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