Matt Ragland – $1K Course Blueprint
An online course is one of the best ways to create a modern win-win for members and creators. You leverage your skills and expertise at scale to deliver a transformational experience to students. Your students get to learn and level up their own life skills for work or fun.
In this course you’ll learn how to create, market, validate, and launch your own digital product in 6 weeks or less (though the timing is totally up to you). If you’re a new course creator and looking for a clear, step-by-step guide with tutorials, templates, and scripts – this is the perfect starting point for you.
Proven sales frameworks to make your offer unique and helpful – not pushy and pressured.
Selling your offer is one of the trickiest and most stressful parts of the process. I understand that at a deep level. I can’t tell you how many times I’ve written sales pages and emails hoping that I wasn’t coming off pushy or desperate. But I’ve learned and developed a few frameworks that changed everything – they are:
- Storybrand by Donald Miller
Storybrand takes the lessons of stories and screenplays to deliver a 7 step method for sharing your message in a way that resonates with people. - PASTOR by Ray Edwards
PASTOR is a 6 step communication framework that outlines the problems of the customer then shares proof of results with a clear outcome. - QUESO by Matt Ragland (me!)
QUESO is a sequence of 5 simple prompts you can use to share your story of transformation with solutions for customers to join you on the journey.
What You’ll Learn In $1K Course Blueprint
The Path to a $1K Course
- What to Expect
- The $1K Course Manifesto
- $1K Course Checklist
- Notion Templates
- 10 Lessons for Creators
Planning Your Course
- Understand the Hero (hint: it’s not you)
- A Proper Course Brainstorm
- The 1-3-3-1 Method for a Course MVP
- Validate the Idea with a Workshop
Creating Your Course
- Course Content Structure
- Course Lesson Example
- Editing Lesson Videos in Descript
- Task vs Time Constraints
- Overcoming Perfectionism
- How to Build in Public
Selling & Marketing Your Course
- Hourglass of Influence
- Marketing Frameworks
- Sales Page & Launch Email Frameworks
- How to Find 10 Customers [Email Script]
- Scaling Your Course from Free to $10,000
- Connecting the Course & Launch
- Creating Social Caption Videos in Descript
Operations for Your Course
- What Matters & What Can Wait
- How to use ConvertKit Email Marketing
- How to Set Up Your Course in Podia
Sale Page: Matt Ragland – $1K Course Blueprint