Foxwell Digital LLC – Tried and True Testing Frameworks

Too many marketers (to no fault of their own) enter into tests without an idea of what they want to learn. They run A/B creative or copy tests but aren’t sure when it’s conclusive, when they’ve achieved a real learning and say they’re “testing” but don’t have clear learnings from it. Or, they run tests with too many variables to be able to determine anything.

In this course, you’ll learn how to test with intention and actionable goals in mind.

We don’t just show you, in this course, you will receive the tools to make testing decisions, determinations, next steps, and real use cases yourself.

With our updated testing course, you will be prepared to test from planning to set-up to post-testing analysis. You will be able to do this with purpose and goals to ensure your tests are valid and translate into improved ad results.

What You’ll Learn In Tried and True Testing Frameworks

• Why testing is important
• The different types of testing and when to use each one
• How to determine testing success
• What meaningful metrics to be looking at when analyzing a test
• Post-testing, determining findings, and communication
• How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within Meta
• What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
• What to focus on when testing different parts of an ad
• How to determine statistical significance of one test versus another
• What to do post-testing, how to determine winner(s), and how to communicate test findings

Sale Page: Foxwell Digital LLC – Tried and True Testing Frameworks

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