InCon – The Ultimate Small Business Marketing Course

Learn effective strategies and techniques to boost your business’s visibility, attract customers, and drive growth. Gain insights into market research, branding, digital marketing, social media, and more.

What You’ll Learn In The Ultimate Small Business Marketing Course

Module 1: The Marketing Starting Place (The Basics)

• LESSON 1 – Introduction – The Importance of the Marketing Mindset
• LESSON 1 – Section 1 – The Small Business Failure Rate
• LESSON 1 – Section 2 – The Reason Small Businesses Fail at Alarming Rates
• LESSON 1 – Section 3 – Why Having Great Products/Services Will Not Guarantee Success
• LESSON 1 – Section 4 – Thinking of Marketing as An Investment
• LESSON 1 – Section 5 – Understanding the marketing order and sequence
• LESSON 1 – Conclusion
• LESSON 2 – Introduction – Understanding and Avoiding Marketing Mistakes
• LESSON 2 – Section 1 – Improving Marketing Results By Simple Research
• LESSON 2 – Section 2 – How the Target Audience Leads Every Marketing Decision
• Marketing Tipsheet – 7 Key Decisions Made by The Target Audience
• LESSON 2 – Section 3 – Creating a Lasting Brand
• LESSON 2 – Section 4 – Empowering Marketing With Strategy
• LESSON 2 – Section 5 – Marketing Success Doesn’t Happen Overnight
• LESSON 2 – Conclusion
• LESSON 3 – Introduction – How to Assess Your Current Marketing Environment
• LESSON 3 – Section 1 – The Importance of Taking Marketing Inventory
• LESSON 3 – Section 2 – How to Conduct a Marketing Audit and What to Observe
• LESSON 3 – Section 3 – Assess the Marketing Foundation
• LESSON 3 – Section 4 – How to Conduct a Deep Dive Into Each Marketing Function
• Lesson 3 – Conclusion
• Marketing Tipsheet – Start-Up Quick Tips

Module 2: Leveraging the Power of Market Research For Better Marketing Results

• Why Every Small Business Should Conduct Market Research
• Industry Section Introduction
• LESSON 4 – Section 1 – How to Conduct Market Research LECTURE
• LESSON 4 – Section 2 – How to Conduct an Industry Analysis LECTURE
• Lesson How To’s – Industry Research using Google Trends
• Lesson How To’s – AI Technology For Industry Research
• The Role and Importance the Target Audience Plays in Marketing Success
• eBook – Ensuring Your Marketing is Built on a Solid Foundation
• LESSON 4 – Section 3 – Techniques to Understand Your Target Audience LECTURE
• Why Analyzing the Competition Will Make You a Better Marketer
• LESSON 4 – Section 4 – How to Conduct Competitive Analysis LECTURE
• Lesson How To’s – Quick Ways to Find Your Competitors On Google
• Why Focusing on the Existing is Essential to Long-Term Success
• Lesson 4 – Section 5 – Monetizing Your Existing Customers LECTURE
• Market Research Keywords
• Lesson 4 Market Research Conclusion
• Lesson 4 – Section 6 – Keyword Research LECTURE

Module 3: Building a Successful Integrated Marketing Strategy

• Leveraging a Integrated Marketing Strategy to Take Your Company to the Next Level
• Lesson 5 – Section 1 – The Fundamentals of Marketing Strategies LECTURE
• Lesson 5 – Section 2 – How to Establish Marketing Goals LECTURE
• Activity/Guide – Goal Setting
• Lesson 5 – Section 3 – Choosing the Best Marketing Channels For Your Unique Business LECTURE
• Lesson 5 – Section 4 – Learning How Your Marketing Channels Work Together LECTURE
• Lesson 5 – Section 5 – How to Move From Strategy to Implementation LECTURE
• Activity/Guide – Marketing Measurement plan
• Marketing Strategy Conclusion
• Marketing Tipsheet – 8 Tips to get leads consistently

Sale Page: InCon – The Ultimate Small Business Marketing Course

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