Marcia Yudkin – Deep Publicity

Imagine Being Able to Get the Publicity You Need or Want

Crook your finger and watch the media come running.

Well, I left out a few steps in the middle of that formula, but the central idea there nevertheless has validity. When you know how to pitch yourself, your company, your organization or your cause, reporters and producers come running. And when you understand newsworthiness at a deep, deep level, you are able to generate publicity on demand.

More cost-effectively than any competing technique, media coverage builds your credibility, spreads awareness of your offerings or your message, and pulls in sales.

Learn the Secrets of Newsworthiness

The difference between a publicity yawner and something that makes the media reach for the phone can be as subtle as the distinction between a rock and the pet rock, between yo-yo dieting and the claim that yo-yo dieting can be health-promoting.

When you understand what editors and reporters consider news, you have the power to take something ordinary and boring and get it written about and talked about with excitement and verve. You’ll be like the master chef who can take any random hodgepodge of ingredients and whip them up into a scrumptious feast.

If you think that the average public relations professional understands the deep secrets of newsworthiness, you’d be wrong. Most PR practitioners have a repertoire of just four or five routines they use over and over again. And if you think that someone who seems to have a knack for getting media coverage knows even a tenth of these secrets, you’d be just as wrong.

In my training course, Deep Publicity, you’ll hear best-selling author Joe Vitale exclaim repeatedly while interviewing me that he was hearing ideas he’d never encountered before. He was thunderstruck by the ease with which I took situations invented by him on the spot and spun them into promising publicity angles.

My performance wasn’t magic, though, and it didn’t come from some inborn talent. Rather, since the days of my first freelance writing successes in the early 1980s (The New York Times, Yankee Magazine, Psychology Today, and on and on), I’ve made a serious study of what makes people in the publishing and broadcast worlds pay attention. Deep Publicity passes that knowledge on to you.

What You’ll Learn In Deep Publicity

Course Introduction

• About This Course
• 6 Steps to Free Publicity, 3rd Edition

Part I. Publicity Basics

• Basic Publicity Techniques
• Press Release Writing Tips

Part II. Angles, Angles, Angles!

• Fun Publicity Angles
• Content Publicity Angles
• Angles That Spark Controversy
• 12 Ways to Piggyback on the News
• 12 Ways to Spark Local News Coverage
• Publicity That Builds a Reputation
• Create Publicity-Worthy Products

Part III. Publicity Ideas Brainstorming

• Brainstorming Session #1
• Brainstorming Session #2
• Brainstorming Session #3

What Next?

• Other Resources

Sale Page: Marcia Yudkin – Deep Publicity

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