Casper Rouchmann & Laura Erdem – Social Selling
Social selling is the art of leveraging LinkedIn, the world’s largest professional network, to build powerful professional relationships and advance your career. This course teaches you to craft compelling content that positions you as an industry authority.
- Establish profile authority
Amp up your LinkedIn presence by mastering content creation that establishes you as a trusted industry expert. Grow your network, build a strong personal brand, and open doors to new opportunities. - Create impactful content
Learn how to create content that showcases your expertise while genuinely connecting with your intended audience. Master the skill of finding that sweet spot, ensuring your content resonates with your target demographic and establishes you as an industry authority. - Stay ahead of trends
Keep your LinkedIn skills up-to-date with our course, ensuring you are always ahead of the curve. By mastering the latest social selling strategies, adapting to platform changes, and making the most of new features, you’ll future-proof your growth on LinkedIn.
What You’ll Learn In Social Selling
- Introduction
- MODULE 1 – Why are we here today
- MODULE 2 – Personal vs. company profiles
- MODULE 3 – The Social Selling Index and understanding the LinkedIn algorithm
- MODULE 4 – What do you write about?
- MODULE 5 – How to structure your posts?
- MODULE 6 – Figuring out the format
- MODULE 7 – Sales best practices
- MODULE 8 – Secret advice and tips – bots, tools and hacks
- MODULE 9 – Optimizing your profile
- Exam
- Thank you