eCommerce Academy – Email Marketing Intermediate

Learn how to make email marketing the #1 revenue generator for your online store

What You’ll Learn In Email Marketing Intermediate

Module 1 | Welcome to Intermediate Email Marketing

• A. Introduction to Intermediate Email Marketing

Module 2 | Segmentation

• A. The Importance of Segmentation and How to Use It
• B. Deeper Understanding of The Data
• C. Different Segment Use Cases
• D. 12 Segments to Use
• It’s Quiz Time!

Module 3 | Campaigns Expanded

• A. Understanding The Customer Journey
• B. Audience Selection
• C. Communication, Cadence, & Timing
• D. Copy & Content
• E. Experiments – What They Are & How to Use Them
• F. Email Attribution – Measuring The Impact of Your Efforts
• G. Post Send Data Analysis (Deep learnings on time, device, TLD, and post-site tracking)
• It’s Quiz Time!

Module 4 | Intermediate Deliverability

• A. Domain Reputation – What It Is & Why It Matters
• B. Frequency and Timing – Consistency In Messaging & Volume
• C. Spam Trigger Words
• D. SEO for Email Marketing
• E. The Power & Importance of Testing
• F. Understanding Gmail and Tabs
• G. List Hygiene Best Practices
• It’s Quiz Time!

Module 5 | Automations Explained

• A. Understanding Automations
• B. Browse & Purchase Abandonment Automations – How it Works & Goals
• C. Post Purchase Product Recommendation Automations – How it Works & Goals
• D. Post Campaign Automations – How it Works & Goals
• E. Product Reviews and Referrals Automation – How it Works & Goals
• It’s Quiz Time!

Module 6 | Examples: Creating Your Automations

• A. Building a Browse Abandonment Automation – How to Build It & What to Include
• B. Building a Product Recommendation Automation – How to Build It & What to Include
• C. Building a Post Campaign Automation – How to Build It & What to Include
• D. Building a Product Reviews and Referrals Automation – How to Build It & What to Include
• It’s Quiz Time!

Module 7 | Product Releases – Event-Based Marketing

• A. Understanding Event-Based Marketing – Setting Goals – to Finish
• B. Audiences and Targeting
• C. The Event Marketing Breakdown – Content, Copy, and Cadence Best Practices
• It’s Quiz Time!

Module 8 | Wrap Up & Final Quiz

• A. Wrapping Up Intermediate Email Marketing
• It’s Quiz Time!

Sale Page: eCommerce Academy – Email Marketing Intermediate

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