Melissa Burch – Real Fast Library Marketing (For Friends of Deb Drum)

You will learn exactly how to:

• Module 1 – Preparing Your Book For Libraries
  ​The Library Opportunity
  ​Getting Your Book Ready For Libraries
  ​Pricing Your Book
  Getting Your Book Listed With Distributors
  Creating Local Demand For Your Book
  The All Important Catalog Block
  Librarians as Resources
  Preparing Your eBook For Library Sales
• Module 2 – Getting Your Book Into Libraries
  ​Preparing Your Sales Materials
  ​Mechanics of a Winning Cover Letter
  ​Your Books One Sheet
  Your Marketing and PR Plan
  The Importance of Press Releases
  The Author Sheet
  Initial Library Contact
  Following Up With Libraries
  Library Sales Calls
  Impress Librarians With Your Emails
  How To Set Up a Library Marketing Campaign Librarians Will Love
• Module 3 – Library Databases
  ​California Library Mailing List
  Texas Library Mailing List
  Alabama Library Mailing List
  Arkansas Library Mailing List
  Colorado Library Mailing List
  Georgia Library Mailing List
  Kansas Library Mailing List
  Kentucky Library Mailing List
  Massachusetts Library Mailing List
  Maryland Library Mailing List
  Oregon Library Mailing List
  South Carolina Library Mailing List
  Tennessee Library Mailing List
  Wisconsin Libraries
  U.K. Library Mailing List
  ​Florida Library Mailing List
  Illinois Library Mailing List
  Idaho Library Mailing List
  Indiana Library Mailing List
  Missouri Library Mailing List
  Montana Library Mailing List
  North Central Kansas Library Mailing List
  Academic Ohio Libraries
  Branches Ohio Libraries
  Ohio Library Institution
  Ohio Main Libraries
  Ohio Library Master
  Vermont Library Mailing List
  Vermont Library List Master
  Museums, Societies and Foundations
• Module 4 – Bonuses
  ​Implementation Webinars
  Selling To Chain Bookstores
  How To Work With a Sales Assistant
  Library of Congress and CIP Blocks – Q&A Session
  How To Set Up a Free Marketing Campaign Librarians Will Love
  Documentation

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