Ash Ambirge – Shop of Moxie – The 2015 Six Appeal Process
Here’s What’s Included:
- A lot of people still think success is about getting found online, but they’re wrong.
- People aren’t stupid. You might make it to the #1 spot on Google for “porn cucumber,” but if the human who’s reading on the other side of the screen decides you’re a porn cucumber? There’s nothing Google can do.
- Google can’t make the sale for you.
- It’s time to stop relying on fast fixes and best intentions, and start depending on yourself to make this work.
- Hop online and you’ve got millions of people at your fingertips⎯⎯⎯and I’m not even making a pun.
- Think: Facebook, Twitter, Blogs, Reddit (do people still use that?), email lists, Instagram, YouTube, Medium….the list goes on.
- You’re DOING that stuff. And it’s still not working. The world is onto the cliché marketing tactics of “download my e-Book!” and “subscribe to my newsletter!”
- So if you ever thought you just weren’t “getting found,” it has nothing to do with that. Because people ARE finding you.
The real problem?
They don’t care.
67% of the people that were about to give you money, don’t.
Whether you’re selling web design, coaching, photography, another type of service, a workshop, a dynamite Etsy creation, a book, a physical product, a 499 page PDF, or your grandmother’s pearls (tsk!), online cart abandonment rates tell us you’re accidentally losing a lot of money.
67% is nearly 7 out of 10 people. (Math. We meet again.)
So let’s say you charge $1,000 for a service you offer.
That means that for every $3,000 you do make, you let another $7,000 slip like satin right through your fingers.
Seven thousand dollars is a lot of money to be letting ice capade right out the door. Their finger was ON THE BUY / CONTACT / YES! BUTTON for goodness sake, which just proves one thing:
You don’t need to market yourself.
You need to magnetize yourself.