Amber Vilhauer – Bestseller Book Launch Blueprint

MODULE 1: PREPARE

Some of the BIGGEST mistakes authors make include not having a powerful plan that is rooted in proven marketing methodologies, and not giving themselves enough runway (time) to market and launch. With proper preparation, you will have every advantage for long-term book sales success.

In this module we discuss:

Being properly prepared does NOT mean we need to delay your launch or spend unreasonably high amounts of time planning and filling out worksheets. It DOES mean we need to:

• Dial in your mindset (to go further than most authors will ever go in their sales success).
• Quickly map out your goals (because most have no clue what they are aiming for, which is why their results are puny).
• Consider the team members that must be in place to free you up from doing too much yourself.
• Learn about monetization so you can make back your investment in the book development and leverage new cash flow to grow your company, platform and readership.
• Look at “what’s hot” for bonuses you’ll giveaway to get more book sales (and make decisions on the spot so we can move forward quickly).
• Put on our grown-up pants and document what we are doing and why so your next launch is a breeze!

MODULE 2: PLATFORM

This module goes DEEP in all areas of platform you’ll need for Bestseller Success and beyond. If you’re not ready for the increase in attention, you’ll waste the opportunity for building a bigger social media following and email community, converting those qualified leads into life-long customers, and growing your credibility in ways that get you further growth opportunities.

In this module we discuss:

Let your book launch or RE-launch be an opportunity to dial in your messaging and positioning, to polish up your website so you’re PROUD to show it off, to grow engagement in your social media community, to leverage other people’s success for your own. Let’s get serious and scale this thing!

You’re about to not just “learn” but make significant progress in the areas below. You’ll finally have:

• A website that converts qualified buyers
• A crystalized Customer Journey
• Improved messaging and positioning
• Overcome your lack of enthusiasm about making video online and learn how to scale your impact with this incredible tool (without brain damage)
• Book launch pages (there are 3) that you won’t be embarrassed about
• A simple solution to a “funnel” that makes sense (and works!)
• A process for surveying your audience so you’re creating what they actually want
• A system and procedure to get someone else to do ALL of your low-level Content Marketing for you
• A Content Plan with one year’s of content ideas (no more writer’s block)
• Detailed information on how to hire a Virtual Assistant to free you up
• A vision and plan to get on top-rated Podcasts
• An optimized super-process for Live Streaming which will enable your message and launch to go viral
• A clearer understanding of the role Media and Publicity plays in your launch (and beyond)

MODULE 3: NETWORK

One of the two ways you’ll get the MOST books sold during your launch is by getting your network to promote the book launch with you. We know relationships are important, but most authors lock up when asking for help because they don’t know the right way to do it, they’re afraid of being a bother, and they don’t have a step-by-step procedure from beginning to end – until now.

In this module we discuss:

The difference between a high-integrity #1 Bestselling book launch and NOT hitting #1, almost always comes down to… how many people are helping to promote the campaign. It’s time to DIG IN and hustle during this phase of the launch prep.

• Document your entire network without prejudging or making assumptions
• Get email templates so you can confidently do outreach to Influencers and even past Podcasters for easy yes’s
• Learn the timeline and pacing for communication with your network
• Get access to all countdown and reminder email templates we’ve had success with
• Understand how the groundwork you lay now, will be a POWERFUL asset for your future

MODULE 4: LAUNCH

This is where the rubber meets the road! You can have a polished platform, marketing that hums, and a network of supporters… but if you don’t “finish strong” by setting the right categories in Amazon, or priming the pump, you won’t achieve that #1 dream. So let’s dig in and show you what you need to do to make your dream a reality!

In this module we discuss:

• The final 8-week timeline and all activity that must be accomplished before you launch
• How to build buzz naturally through your platform, and how to get that buzz to go viral and reach other platforms
• The timing between marketing to your own community, managing Influencers and their promotion, preparing to monetize, hosting an online challenge to scale your results, communicating with Amazon and more.
• A 5-email sequence that counts down to your launch day, meant for your own personal email community
• How Amazon sorts (and hides) categories, plus which 2 to choose (the stakes are high!)
• The careful process for Priming the Pump 4-5 days out from launch

MODULE 5: SCALE

Perhaps the BIGGEST mistake and author makes is NOT treating their book as a product that can be leveraged to create a 7-figure business. Even if your goal isn’t to scale profits, cash flow helps make your world go round. It affords you the freedom to write your next book in peace, or go on tour with book signings, and avoid the debt most authors accrue. Learn how to get long-term success in our final Module.

In this module we discuss:

• What happens Week One, Month One, Month Six and Ongoing post-launch
• The most common details that are overlooked after a launch
• Lots of ideas and strategies to push your book ongoing and make the MOST out of your launch efforts
• When to consider a re-launch and how the heck that works
• How to truly scale your marketing (grow your social media following, email community, and credibility so you can get more ______ – speaking engagements, product sales, reviews and book sales)
• What to do with other authors and relationship prospects …and more. We finish STRONG in this module. Get ready to make significant progress in your “business growth” with this Bestseller Book Launch Blueprint course!
• Systematizing your marketing, sales and operations (oh boy!)