Frank Rolfe – Self Storage HSC

My name is Frank Rolfe and I’ve been a commercial real estate investor for nearly 30 years. My partner, Dave Reynolds and I’s real estate portfolio is over $700 million of self-storage facilities, mobile home parks (5th largest owner in the U.S.), billboards (formally the largest private owner in Dallas/Ft Worth), apartments, and RV parks, throughout the U.S.

Self Storage University will teach you the 5 Pillars of a Successful Self Storage Portfolio:

Pillar 1: Understand The Industry

• The history of self storage, from its inception through today. This will help you begin to see the industry as a whole, rather than just as a place you stash your family’s extra stuff…
• The benefits of self storage as an investment (this will help you get your spouse or business partner on board, too!)…
• The Big Guns in self storage (and how they got there).. after all, it may be you one day!

Pillar 2: Find The Value

• The Essential traits of a successful self-storage facility (this section will practically hand you a checklist of what to search for when you begin looking for investment properties!)
• The danger signs to avoid in a facility… this will complement your essential traits checklist so you can be sure to avoid the bad apples that will cause you headaches and bleed your wallet dry…
• What a successful market looks like will help you evaluate the area around each facility to judge its potential for growth… including location, judging demand, the barriers to entry (which will keep your competition low)…
• How to judge your competition and see if there’s room in the market for you…

Pillar 3: Track Down The Opportunities

• The most under-used method of finding deals and how you can tap into this market that virtually never gets tired of hearing from you….
• The exact scripts you can use to cold-call ANY facility and get information and leads withOUT being treated like a sleazy telemarketer…
• The 15 ways I find potential deals and which work best for me (my favorite usually ends up in me getting a few phone calls asking if I’m crazy.)…
• As well as resources, links, and charts to help you get a head start on the search!

Pillar 4: Close The Deal

• How to read the numbers you get from the owners withOUT getting cheated (Bad P&Ls are everywhere, and you’ve got to know how to read them so you don’t lose your shirt.)…
• The difference between your quick evaluation and your due diligence (keep reading to see how we’re going to walk you through this part next!)…
• How you can control a deal quickly and professionally so you don’t lose out to the next guy…
• The way to negotiate so you actually have a snowball’s chance of getting your offers accepted (versus the way some other guys do it that just wastes a lot of time and energy…)
• And more importantly, how to Renegotiate so that a deal isn’t lost when something in the original information changes…
• How to understand Third Party Reports like appraisals (and why they’re so important to the deal closing with a win/win)…
• And of course, we’re going to teach you all about financing and how you can get it.

Pillar 5: Run It Well & Turn It Around

• How to set up your company from the beginning so you’re protected from a legal and tax standpoint…
• What triage is and why it’s important when you’re taking over a facility that’s not doing as well as it should be (or even when it’s successful but you want to make some changes)…
• What you need to know about management, operations, and getting your business running effectively day-to-day…
• The things you should consistently inspect for repair needs (not that you’ll have many)…
• How to cut costs to increase your bottom line profit…
• The impact on your income that every single dollar has (whether it’s from rent raises or cost cutting… we’re going to do some math to show you how your retirement could be paid for 5% at a time!)

Salepage: Frank Rolfe – Self Storage HSC

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