Master Google AdWords Course

Master Google AdWords Course

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.
With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Here’s what you’ll get:

Google Ads Overview

• What Is Google Ads? (2:29)
• PPC Terminology
• The Google Ads Auction
• Budget Control
• Bidding Strategies
• Account Structure Hierarchy
• PPC Temperatures (17:29)
• Google Quality Score
• The BIG Picture

Navigating the Google Ads Interface

• Overview
• Side Navigation
• Campaign Pull Out Tab
• Reports
• Tools & Settings
• Linking Accounts
• Search Bar

Google Search Basics

• Search Terms & Keywords
• Keyword Research
• Keyword Match Types
• Ad Copy Breakdown
• Negative Keywords
• Ad Extensions
• Ad Customizers
• Building A Search Campaign

Google Ads Editor

• What It Is & Where To Get It
• Shortcuts & Features

Audiences & Targeting

• Targeting Introduction
• People Targeting
• Content Targeting
• Remarketing Deep Dive
• Creating Audiences
• Adding & Excluding Audiences
• Targeting & Observation

Google Display Basics

• What Is The Display Network?
• Search vs. Display
• Display Ads Format
• Display & Targeting
• Layered Targeting
• The Laws of Funnel Building
• Temperatures & Mini Baits

YouTube Basics

• Money in Numbers
• Understanding New Metrics
• Campaign Subtypes & Goals
• YouTube Ad Formats
• YouTube Targeting
• Creating The Actual Video Ad (2:36)
• Strength of Audiences

Google Shopping

• Intro (0:39)
• Account Level Negative Keywords (1:26)
• Conversion Tracking & Attribution (3:25)
• Connecting Google Analytics (3:17)
• Creating Your First Campaign (4:31)
• The Exact Remarketing Audiences You Need (7:51)
• Advanced Remarketing Audiences (12:43)
• Automated Rules (11:36)
• Guide to Google Merchant Center (16:23)
• The Gold Pan Technique (13:12)
• Negative Keyword Campaign Lists (3:01)
• Setting Up In-Market Audiences (7:17)
• Where to Find In-Market Audiences (2:21)
• Setting Up Remarketing Audiences (3:41)
• Using High Intent Search + Shopping (7:01)
• Shopping Bid Strategies (5:19)
• Thanks!

Conversion Tracking & Attribution

• Conversion Tracking & Gtag
• UTMs & ValueTrack Parameters
• Attribution Models

Google Search Mastery

• Single-Keyword-Ad-Groups (SKAGs)
• The Iceberg Effect
• Scaling Search
• Dynamic Search Ads
• Planners: Keyword + Performance
• Remarketing + Search (RLSA)
• Bottomfeeder Approach

Display & Video Growth

• The Reach Planner
• Structuring for Success
• Scaling Display & Video
• Ads in Mobile Apps
• Smart Display
• Display Discovery
• Gmail & Display Ads

Scripts & Automated Rules

• Definition & Set Up
• Script: N Gram
• Script: URL Link Checker
• Script: Ad Testing
• Script: Forced Exact Match

Optimization Work

• Daily Alerts
• Weekly Routines
• Monthly Routines
• Filters

Google Ads Wrap Up

• Landing Page Importance
• Micros & Macros

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.