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Soft Topic Copywriting Secrets Home Study Course
Finally, A Breakthrough Copywriting Course Designed to Maximize Your Sales by Showing You How Your Heartfelt, Integrity Marketing Connects Directly and Authentically to Your Customersโ€™ Needs and Desires . . .
What and How . . .

  • The Soft Topic Copywriting Home Study Course consists of SEVEN 2 Hour Modules โ€” 14 Hours of immediately usable copywriting techniques supported by an in-depth grasp of the soft sell mindset โ€” the basis for Matching Your Message to the Heart of Your Market.
  • The 7-module curriculum is:
  • Module 1: โ€“ Mind Management: Yours and Your Readerโ€™s
  • Five questions you must answer before you write a word
  • What does your reader REALLY want?
  • Features and benefits and the difference between them
  • The hook and how to identify it
  • FAQโ€™s
  • Module 2 โ€“ The Headline: Like a Stop Sign
  • Whatโ€™s your story?
  • The purpose of your headline
  • Core building blocks of your headline
  • Tearing headlines down and putting them back together โ€“ only better
  • FAQโ€™s
  • Module 3 โ€“ Body Copy: Structure
  • The overall structure of your sales letter
  • Examples of different approaches to copy structure
  • Four questions readers need answered
  • Beats: from sub-head to sub-head
  • FAQโ€™s
  • Module 4 โ€“ Body Copy: Persuasion
  • Five elements of effective persuasion
  • Writing in compelling chunks
  • Bullet points
  • What to do to inspire action
  • FAQโ€™s
  • Module 5 โ€“ Email: To Sound Spontaneous
  • Your point of focus
  • Writing from the heart
  • Inspiring your reader to take action
  • The power of autoresponders
  • FAQโ€™s
  • Module 6 โ€“ Subject Line: A Knock at the Door
  • The facets and angles of your message
  • How long should a subject line be?
  • How a subject line does what it does
  • Conceptual vs emotional subject lines โ€“ and how they are different
  • FAQโ€™s
  • Module 7 โ€“ Unseen Influence: 7 Psychological Triggers
  • Searching for patterns
  • Simple rules of thumb
  • The central route vs the peripheral route
  • Shortcuts and stereotypes
  • FAQโ€™s

Sales Page: http://www.softtopiccopywritingsecrets.com/
Download Files Size: 286MB
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