Harmon Brothers β Launch Ads That Sell
In this course youβll learn how to…
- Test your creative for maximum impact and how to use your ad spend to make your creative even better
- βSet up your ad account the right way so that you can take advantage of Facebook’s algorithms instead of constantly fighting against them.
- Create a landing page that convertsβand how to test into even better conversion as time goes on
- βAdopt the βfunnel mentalityβ that gives our campaigns greater Reach, ROAS, ROIβand in turnβensures we never have to rely on βvirality.β
If youβre ready to build your super-brand with ads (or build super-brands for your clients), don’t leave out one of the most important and overlooked aspects of a successful video campaignβthe launch. Learn from the TENS OF MILLIONS of dollars we spend every year, and shortcut to your own success.
Why spend money on ads that arenβt working?
When only 42% of marketers say Facebook ads are working for them, yet companies are throwing tens of thousands of dollars per month, per week, or even per day at those same ads β¦
Something is off.
Even for the companies who are getting a return on their ad spend, it can feel like a guessing game.
Wondering, βWill this ad go viral?β is not an ad strategy, and itβs not how you make real, consistent money with ads.
Can I let you in on a little secret?
Very few of our ads at Harmon Brothers ever actually went viral.
Shocking from the team known for βviralβ ads like Squatty Potty, Purple Mattress, and Chatbooks, right?
The truth is, on most of our ads, only about 20% of the views come from shares.
The other 80% of views come from the paid ad strategy behind the ad.
Thatβs because viral is not a good growth strategy. Itβs like catching lightning in a bottleβitβs not predictable or sustainable.
This is great news for you!
Why?
Because you donβt have to wait for the planets to align to get a viral ad and make money.
You can learn the exact strategies used by our team to create and launch profitable ad campaigns. You can control whether or not your ads get seen and bring in sales.
For example, when we launched our LumΔ Deodorant campaign, we FIRST tested different video ad thumbnails to find out which performed best.
The worst image got a 2.04% click through rate. The best image got a 8.87% click through rate.
Thatβs an increase of over 400%!
Ready for your best launch ever?
We created Launch Ads that Sell to give you a massive arsenal of tools to build a highly-successful ad campaign, without relying on virality. Screw viral.
This course is packed with the latest strategy and easy, step-by-step instructions to build your best campaign yet.
Launch Ads that Sell will teach you:
- Exactly what to A/B test for maximum impact, so you can make small changes that bring in larger dollar amounts.
- How to create a landing page that converts, and the exact tests to run for even better conversion over time.
- The βfunnel mentalityβ to give your campaigns better Reach, ROAS, and ROI…and ensure you never have to rely on βvirality.β
- βHow to set up your account to take advantage of Facebookβs algorithms, instead of constantly fighting against them.
- βThe right emails to send at the right time, to support your ad campaigns and achieve even more sales and repeat buyers.
Sale Page: Harmon Brothers β Launch Ads That Sell