Chase Dimond – Ecommerce Email Marketing Cours
Section 1: Klaviyo Account Setup
- Setup your Klaviyo Account & Integration
- Difference Between Campaigns and Flows
- Flow Naming Convention
Section 2: Email Collection
- How to enable forms on your website + form examples
- How to build a basic email collection form
- How build a high converting email collection form + A/B Testing
Section 3: Core Flows
- 11 Flows in Total
- Welcome Series for Non Buyers + 5 Other Pre Purchase Flows
- Customer Thank You + 4 Other Post Purchase Flows
Section 4: Core Campaigns
- Campaign 1: Best Sellers
- Campaign 2: Free Product w/Purchase
- Campaign 3: Referral
- Plus 9 others
Section 5: Segmentation
- How to segment your list in Quarters 1 – Quarters 3
- How to segment your list during Quarter 4 for Black Friday, Cyber Monday
Section 6: Best Practices + Helpful Tips
- A/B Testing for Campaigns & Flows
- Flow Timing Delay Tests
- How to enrich your customer data
- And more!