John Jantsch – Creating a Marketing Growth System
John Jantsch, founder of Duct Tape Marketing, walks through the best practices for setting up a sophisticated growth plan for your marketing team. His practical steps go beyond growth hacking and involve making strategies and plans that will stick and be successful. He shares his favorite stories of successful growth strategies and how he’s helped businesses of all sizes (B2BΒ andΒ B2C) with their marketing efforts.
Topics include:
- What is a growth system?
- Testing new channels and tactics
- Measuring results
- Avoiding pitfalls
- Using best practices for B2B and B2C marketing
Author:
John Jantsch is a marketing consultant, a speaker, and the best-selling author ofΒ Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a MarketerβSell Like a Superstar, The Commitment Engine: Making Work Worth It, andΒ The Referral Engine: Teaching Your Business to Market Itself.
John is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Huffington PostΒ calls John one of the 100 Must Follow on Twitter andΒ ForbesΒ named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as aΒ ForbesΒ favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a “must listen” byΒ Fast Company.
He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John’s practical take on small business is often cited as a resource in publications such as theΒ Wall St. Journal, New York Times, andΒ CNNMoney.
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