Stephen Kane – ConversionXL – Product Marketing Content

Stephen Kane – ConversionXL – Product Marketing Content

Become great at product marketing content.

Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.

Learn:

• Taking an Agile approach to Product Content Development
• Tips for prioritizing product marketing content
• Closing the sale with product content
• What content should be on my website?
• Product Centric vs Customer Centric Content

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management.

He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.

After taking this course you’ll…

• Understand the five ceremonies of Agile Marketing and how each contributes to more efficient and flexible, outcome-driven product content.
• Apply a strategic mindset and ruthless prioritization of your content output by introducing new priority frameworks to your planning toolkit.
• Learn what a win/loss analysis is, and how having one in place will prevent you and your marketing and sales team from losing winnable deals with your content.
• Translate your product’s features into human-centered benefits that resolves pain points by utilizing a value proposition canvas.

This course is essential for you if…

• You want to evolve from an execution content culture toward more of a craftsmanship content culture connected to your brand’s product strategy.
• You struggle to prioritize all of the content work that is being asked of you and your team. Work on the right stuff and learn how you can credibly say, “no”
• You find yourself wondering how you can make your product marketing content more human-centered and address your client’s pain points head on.

This course is NOT for you if…

• You are only concentrated on creating outputs. Shifting your mindset from outputs to outcomes will enable you to build more client-centric content aligned with your brand’s product strategy.
• You aren’t focused on driving revenue. This course will elevate your strategic mindset and help you align you and your team’s content production work to revenue-generating activities.
• You aren’t willing to introduce new ways of working into your workplace. Transforming your team’s working style into Agile Marketing involves buy-in from your critical partners and colleagues, as well as introducing new processes and workflows.

Sale Page: Stephen Kane – ConversionXL – Product Marketing Content

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