Johan van de Werken – Unlock advanced insights with Google BigQuery and Google Analytics 4 [Group Buy]

Johan van de Werken – Unlock advanced insights with Google BigQuery and Google Analytics 4

Description of Unlock advanced insights with Google BigQuery and Google Analytics 4

Are you ready to redefine your approach to data?

Query GA4 Data In Google BigQuery is a comprehensive zero-to-hero course designed to teach you everything you need to know about raw data access, query, and analysis. Enroll now to learn how to become more skilled, more curious, and more adventurous with data!

Welcome to our zero-to-hero course in Google BigQuery. This course will teach you all you need to know about SQL and Google BigQuery, and you’re going to use the popular Google Analytics 4 data export as the basis for your explorations.

Google BigQuery is a data warehouse solution running on the Google Cloud Platform. But it’s not just for storing data – as its name implies, BigQuery is all about querying the data in order to answer your most burning analytics questions. Once you get the hang of it, you’ll prefer it to anything that the analytics platforms themselves offer natively in their user interfaces!

We designed this course to cater to a number of different student profiles. The course has a linear ramp-up progression, beginning with very straightforward introductory lessons, before diving into the different aspects of BigQuery using real-world data and real-world use cases.

What will you learn in Unlock advanced insights with Google BigQuery and Google Analytics 4?

1. Getting Started

• Setup the BigQuery environment
• Link Google Analytics 4 and Google BigQuery
• Access the course dataset
• Explore the Google Analytics 4 export schema
• Run your first SQL query
• Getting Started

2. Events & Users

• Understand GA4’s session and user data models
• Sessionize the event data stream in BigQuery
• Group data by users and different user-based dimensions
• Access user properties
• Learn how to unnest data
• Learn about query costs (and optimization)

3. Engagement & Retention

• Replicate and customize GA4’s sessionization logic
• Use “engagement” as a way to segment data
• Build custom pathing reports to show how uses navigate your website
• Build comprehensive event reports and event funnels
• Replicate and customize GA4’s retention model
• Integrate Google BigQuery with Google Data Studio classroom

4. Monetization & Lifetime Value

• Explore the ecommerce event schema in the GA4 data
• Calculate ecommerce metrics
• Explore how GA4 utilizes “items” in ecommerce events
• Build a comprehensive items funnel report
• Calculate and visualize the lifetime value of users

5. Advanced Queries

• Learn advanced techniques for working with Google BigQuery and Google Analytics 4
• Craft your own concept of an “engaged session”
• Combine GA4 data with other public datasets
• Flatten the GA4 schema to work with relational databases
• And many more… this section is constantly updated with new content

About Johan van de Werken

My name is Johan van de Werken. I live in the Netherlands (Utrecht area) with my wife and two daughters. I like my beer cold, my music loud, and whenever possible I unite these two hobbies by playing bass guitar in a band and attending concerts.

By day, I work at New10 as a Digital Analyst.

On the off-hours, however, I work on my claim to fame: the GA4BigQuery.com website, which is full of useful resources for working with Google BigQuery, especially when looking through the lens of the Google Analytics stack.

Sale Page: Johan van de Werken – Unlock advanced insights with Google BigQuery and Google Analytics 4

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