Carla King – Build Your Online Platform

You have questions about your domain name, web hosting, WordPress or SquareSpace or Wix, GoDaddy or BlueHost, MailChimp or Constant Contact, landing pages, lead magnets, metadata, and SEO.

Build Your Online Platform Course has the answers:

Your domain name

• Branding! Are you kidding? Your name is your biggest brand so don’t be shy. Get your name. I’ll show you how.

Web hosting

• A web hosting company handles all the geeky tech stuff for you so you can build your website. You’ll learn how to choose one.

Website building

• Your web hosting company may have WordPress theme builder service built in. You can choose one of their themes to start off, just because it’s easy, or upload a premium theme. You’ll learn where to purchase premium themes and how to hire a professional if you need to so that your website markets you and your writing. You’ll also learn about a low-cost service I recommend to do it all for you.

Your blog

• Your blog is an extension of your website. There’s no need to choose a separate blogging service.

Your email marketing list

• The most important function of your website and blog is to create a connection with readers by getting them to hand over their email address. When they give you their email address, they have given you permission to contact them directly.

The ethical bribe

• Website visitors are tired of being sold to, so entice them with an “ethical bribe.” This could be a free story, tip sheet, or anything you can think of that has informational or entertainment value to your audience.

Easy, but maybe a little tedious

• This module will take the mystery out of creating a website, blog, and email marketing newsletter so you can get started or improve the site you have today. There are several solutions including one that takes about one hour to build. I’m not kidding.

Web marketing is the easiest marketing you’ll do

• Let the power of internet search help you market your book. Your web presence and proper SEO (Search Engine Optimization) is “passive” book marketing. It’s the easiest book marketing you’ll do! Let Google and Amazon search lead readers to you and your book.
• This course helps you set up a cohesive, branded, internet presence. You’ll learn about do-it-yourself and do-it-for you website options in various price ranges. You’ll learn how to set up an email list and deliver a lead magnet. You’ll learn how to create branded website and social media banners, too.

Take this step toward succeeding in your career as an author now. Let’s do this!

What will you learn in Build Your Online Platform?

Introduction

• Course Overview
• Resources

Websites, Blogs, and Domain Names

• Introduction
• Linda Lee: Websites, Blogs, and Domain Names (26:02)
• The elements of an author website
• How to choose web hosting for your site
• PubSite: A turnkey solution
• Why you shouldn’t use free web hosting
• Your WordPress hosting solution
• SquareSpace hosting and site builder
• What you need to know about SEO
• What else do you need to know?

Domain Names: Your Address on the Web

• Choosing and using a domain name

Landing Pages

• Create a landing page to collect email addresses
• Create a landing page to deliver your lead magnet (freebie)

All About Email

• Choose an email marketing service
• How to build an email list (28:45)
• How to get your own personalized email address
• How to import your contacts into an email list service
• An overview of MailerLite

Lead Magnets

• How to create a lead magnet

Social Media

• Diving into social media

NAMW

• Three Easy Ways to Grow Your Email List (90:22)

Next Steps

• Congratulations!

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