Product Marketing Alliance – Product Marketing Certified: Core
Learn product marketing from the ground up.
Trusted by the world’s biggest brands, Product Marketing Certified: Core’s the industry standard, the catalyst to your success, the only companion you need for personal and professional growth.
From research to optimization, Product Marketing Core explores (cliche alert!) the A to Z of product marketing, and with PMMC in your pocket, you’ll have a richer understanding of the what, why, and how of every product marketing principle. And that’s a promise.
From pricing strategies, market research, OKRs and KPIs, to personas, messaging and positioning, and go-to-market strategies… PMMC has it all. If you’re a current or aspiring product marketing manager, this course will show you how to successfully promote and sell your product to give you that competitive product edge.
You’ll learn how to truly embody the voice of the customer. You’ll master the art of getting products to market – and keeping them there. You’ll understand how to roll out, test, and iterate everything you do. You’ll walk away with career-enhancing hacks and skills. You’ll get all this and so much more. All on your watch.
Unlock the cutting-edge information and frameworks you need to succeed within the fast-evolving world of product marketing with our fully comprehensive and revised certification.
What You’ll Learn In Product Marketing Certified: Core?
- Grasp every element of the cross-functional and rapidly evolving discipline that is product marketing.
- Market your product through its entire lifecycle and successfully meet your product marketing key performance indicators.
- Stand out in the job market – more and more employers request PMMC certification as a prerequisite for job seekers.
- Advance up the career ladder with your newfound knowledge, skills, and product marketing network.
- Become the total package. Product marketing is an incredibly varied role. Our curriculum covers all the nooks and crannies.
Sale Page: Product Marketing Alliance – Product Marketing Certified: Core