Advanced Google AdWords Training – From An Industry Veteran

The course is designed for Google AdWords practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.

I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside AdWords. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.

I’ve also included access to a new tool l’ve developed which uses advanced regression modelling to forecast results and provide recommendations for optimal budgeting. The tool is explained within the course with a complete walk-through.

Another module also contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.

I’ve also included a 30 minute AdWords Audit, which takes you through step-by-step inside AdWords from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100’s of Audits, I use this experience to show you common pitfalls and things you should be looking for.

The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!

What You’ll Learn In Advanced Google AdWords Training – From An Industry Veteran?

• Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
• Access Google Ads tools for forecasting performance
• Budget Optimisation techniques using regression formula
• Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
• Improving Geotargeting for Local Businesses With A Double Campaign Structure
• How To Setup, Run, Pivot & Interpret the Paid & Organic Report
• Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
• Identify Opportunities Between Organic & Paid Listings
• Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
• How to find the key pitfalls in any Google Ads account
• How to Audit a new or existing Google Ads account and find issues to improve upon quickly
• Utilise Dynamic Ad Customisers for more personalised ads
• Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
• Understand attribution models and why the default last click is not always ideal
• Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
• Develop a multi-funnel remarketing strategy for GDN and search campaign

About Instructor

Mark Meyerson

13+ years of experience in the marketing industry, specializing in Paid Search & Analytics.  Mark is a Director and the head of Search Marketing at One Egg Digital.

Mark’s skills include:

• Running OED, a boutique digital marketing agency.
• Marketing strategy & execution consultation for major brands.
• Advanced paid advertising tactics
• Building eComm & Amazon businesses.
• Analytics and machine learning for enhancing marketing output

Sale Page: Advanced Google AdWords Training – From An Industry Veteran

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