Alderwood Studio – Business Basics
This crash course will teach you how to build your own website using Squarespace, get your business registered, run you through the book keeping and tax basics of running your business, and help you plan sustainable and evergreen growth.
After This Course, You Will Have:
- A polished, professional website that can host your content and sell your products
- A registered business with a tax ID and the ability to open wholesale accounts
- A set of tools to help you schedule your work to avoid last minute panic, mistakes, and burnout.
- An understanding of how to create sustainable, evergreen growth in your business and properly price your products.
- Bookkeeping tools and strategies to keep track of your expenses, profits, and tax details.
Who is this course for?
- Creative Entrepreneurs
Anyone in the early stages of beginning a new business with a focus on selling products online. Learn how to register your business, create your website, manage sustainable growth, and keep track of your finances. - Quilt Designers
This course is the perfect follow up to the Pattern Writing Academy. While everything we cover will be applicable to other fields, we will cover what you need to know as a pattern designer. - Artisans
One of the most difficult parts of selling handmade products is determining accurate pricing. In addition to setting up your website to sell physical products, in this course you will learn how to properly price your work.
What You’ll Learn In Business Basics
Module 1: Getting Started
- Introduction
- Business Types
- Register Your Business
- Federal Tax ID (EIN)
- Business Accounts
- Resource: Create Your Business Checklist
Module 2: Creating your Website
- Website Building Options
- Getting Started with Squarespace
- SEO and Squarespace
- Starting a Shop
- Shipping Options
- To Blog or Not?
- Create a Blog
- Create a Contact Page
- Site Design Customization
- Squarespace Email Campaigns
Module 3: Marketing and Strategy
- Marketing Basics
- Growing your Email List
- Email Marketing Tools
- Instagram Strategy
- Getting Started with Pinterest
- Branding your Business
Module 4: Sustainable Growth
- Building a Scalable and Sustainable Business
- Physical vs. Digital Products
- Pricing Handmade Products
- Evergreen Content and Passive Income
- Guest Speaker: Creating Sustainable Growth
Module 5: Scheduling Your Work
- Streamline your Business
- Social Media Scheduling
- Email Scheduling
- Product Release Schedule
Module 6: Business Finance and Taxes
- Bookkeeping Introduction
- Accounting Principles
- Financial Statements
- Accounting Tools: Getting Started
- Business Tax Basics
- Sales Tax
- Financial Planning for your Business
Questions & Answers
- Questions and Answers
Sale Page: Alderwood Studio – Business Basics