Andrea Holland & Sarah Elder – PRTraction Coaching Program
Do you want to get in front of an audience of millions and grow your leads, sales and profits – without hiring a 5 figure/month PR firm?
COACHING PROGRAM DETAILS
- WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAl
- Create a workflow that will organize you through the next 6 weeks of coaching
- Gain clarity on who you are talking to and identify key audiences that would benefit from your expertise
- Focus on outlining a go-to media strategy that includes larger goals and tactical steps you will take
- Begin building your winning approach for the media
- WEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONS
- Learn who you should be reaching out to at a variety of outlets and why
- Find out what key indicators to look for when seeking outlets that will accept your ideas
- Understand the process of writing a successful pitch
- Leveraging your own research skills to find target gatekeepers
- WEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTION
- Raise the bar on how you create quality content that benefits readers
- Customize your content for outlets even if you’ve never worked with an outlet before
- Master the subtle art of business or brand promotion in your writing
- Avoid the traps of self-serving writing
- WEEK 5: TURNING YOUR READERS INTO LEADS AND SALES
- Take readers from the page back to your website
- How to monitor and capture new leads
- WEEK 6: CREATING YOUR EDITORIAL VAULT
- Build your own content vault so that you don’t have to recreate the wheel every time you want to work with the media
- Collect ideas that you can repurpose for your ongoing PR efforts
Sales Page: https://www.prtraction.com/work-with-us
Download Files Size: 5.76MB
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