Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
eCommerce Email Marketing Customer Lifecycle is a step-by-step course that will show you how to set up highly engaging email automations that add 20% to your revenue.
What You’ll Learn In eCommerce Email Marketing Customer Lifecycle
MODULE 1: Strategy
- Strategy overview (1:43)
- Optin methods (8:59)
- Pre purchase aka welcome flow (15:54)
- Exit intent flow (5:02)
- Abandonment cart flow (6:33)
- Post purchase flow (9:44)
- Bounce Back (3:07)
- 2x buyers flow (4:26)
- Browser abandonment flow (3:15)
- Win back flow (3:38)
- Sunset flow (4:10)
MODULE 2: Copy
- Module breakdown(1:20)
- Email guidelines explanation(10:28)
- Footer message(3:44)
- Opt in forms(3:24)
- Surveys(1:52)
- Share it with copywriter(1:25)
MODULE 3: Design
- Module breakdown(1:02)
- Template structure(9:58)
- Hero images(2:22)
- Let’s Design/Build it(12:05)
- Text based emails(2:08)
- Form Design(1:29)
- Form Builder(9:57)
MODULE 4: Implementation
- Checklist(2:03)
- Email templates(17:50)
- Forms(8:42)
- Pre purchase aka welcome flow(7:23)
- Exit intent flow(1:42)
- Abandonment cart flow(9:01)
- Post purchase flow(1:57)
- Bounce back flow(1:53)
- 2x buyers flow(1:21)
- Browser abandonment flow(2:49)
- Win back flow(2:02)
- Sunset flow(7:18)
MODULE 5: Evaluate & Optimize
- Split test structure (3:18)
- Split test criteria (1:17)
- Split test subject lines (4:23)
- Split test offer % vs $ amount (1:51)
- Split test time delays (2:58)
Sale Page: Andriy Boychuk – eCommerce Email Marketing Customer Lifecycle
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