Anik Singal – Self Liquidating Offer Academy (SLO Academy)

Build a self-liquidating offer that can scale using paid traffic. Let us show you how.

A Self-Liquidating Offer is a product or service that pays for its own advertising costs.

No – that’s not meant to be an earnings claim. It simply means that the offer is designed to offset (or mostly offset) the cost it takes to acquire the new customer. Are 100% of offers self-liquidating? Of course not. It takes many factors to become self-liquidating, but these offers are built with that goal in mind.

SLOs are one of the most powerful tools that online entrepreneurs have in their arsenal. With an SLO, the aim is to quickly generate new leads and convert them into paying customers.

Think of it this way.

If you spend $35 acquiring every new customer, the customer needs to spend $35 in your funnel (or close to it) for the offer to be considered self-liquidating.

But here’s the deal…

Even if an offer DOES NOT cover 100% of the ad spend, it’s still better in my mind.

Why?

Because when done right, you’re able to get BUYING customers that can continue buying and upgrading to your other higher-ticket offers.

Technically it’s possible to do that with “free leads,” but it is so much harder.

So what’s the key to making this happen? It all comes down to the 4 main components every SLO needs…

What You’ll Learn In Self Liquidating Offer Academy

Offer #1 SLOs Allow You To Buy & Control Traffic

The #1 key that allowed me to sell so many courses has been the ability to sell using Paid ads and specifically – low-ticket offers.

I’ve sold books, courses, coaching and consulting.

But, if it wasn’t for paid ads, I wouldn’t have the email list, the traffic and the audience.

I always say paid ads are amazing except for the fact that you have to PAY for them. At one point we were spending as much as $30,000 a day in ads. I think it’s obvious that you’ll go broke fast spending that kind of money unless you’ve figured out the funnel, the marketing & sales.

…in comes SLOs.

Thanks to my SLO offers (low-ticket & high ticket webinar offers) – I was able to recover a large share of what I was spending daily. This allowed me to scale more aggressively without burning a lot of money.

So, one of the KEY benefits of SLOs is the ability to buy traffic & control how much traffic you buy.

Offer #2 You Can Build an Empire With $5 Products

In 2024, I’m focusing my efforts completely on offers between $5 and $30.

I’ll be publishing many digital workshops and books at $5 because that price is testing out very well for me.

• Physical Book Funnels
• Digital Book + Masterclass Funnels
• Masterclass Funnels

The goal is to build AUTHORITY offers that allow the cold market to interact with me. The more the market experiences me, the more they’ll upgrade to my higher-level programs.

20 years ago, my career started with low-tickets. I’m returning to my roots after having done it all because low-ticket SLOs have always been how I got the most growth.

When I look at my business, the greatest growth seasons going back 20 years were always when I focused on Low-Ticket SLOs.

These $5 offers allow you to go wide and go cold. People won’t hesitate in “taking a chance” on you. And, once they experience you, they’ll stick around for a long time.

Offer #3 You’re Building Full Lists of BUYERS – Never “Freebie Seekers”

Times have changed. Email deliverability has really changed.

This past year I entered a new market of teaching “experienced” information marketers. So I need to enter the market all over again. My old email lists are all for fresh entrepreneurs looking to do affiliate marketing.

That list is old and frankly dying.

Now that I’m building this new list, I’m focusing on buyers only.

Even if someone has spent only $1 with me, the lead is far better than a Free lead. Especially now with the changes made by Google, Yahoo and Bing…

But, notice how I’m still focusing on LIST BUILDING – it’s still KEY…

In 2024, all the major email services rolled out huge changes. They want to make sure you’re sending quality emails & your audience is opening them.

I’ve seen a major difference in my email open rates & also in my facebook group communities, the engagement of BUYERS is far above that from free leads.

So, grow slower but grow with SLO offers.

Offer #4 SLOs Help You Scale to Worldwide Audiences
The craziest thing is that the World of “Top 5” advertising is gone.

Listen, countries around the World that we avoided always for ads are now BUYERS. Sometimes, they’re actually better than the US. All over…

• Asia
• Eastern Europe
• UAE
• Africa
• South America
• and many more…

The best part is I’m now scaling my business Worldwide, but in the easiest way possible using simple Facebook ads. Advertising has gotten easier and easier now with the growth of A.I. and algorithms. I’m actually beating most of the TOP media buyers by creating ads the absolute simplest way.

Use these low-ticket offers to take your business International – all from simple Facebook ads – I’ll show you how in SLO Academy…

Facebook ads are getting so powerful. Their algorithm can now easily detect and optimize by BUYERS.

So, I just write a good ad, load it up and hit submit. I don’t do any targeting because the pixel is that strong. Facebook finds me buyers all over the World without me doing a thing.

Offer #5 SLOs Can Be Sold Compliantly – Without The “Hype”

It’s no secret that Compliance has become more important than ever for marketers.

Personally, switching to more compliant marketing has been a great gift for me.

I’m bringing in better customers, converting great and building high LTV.

Low-ticket SLOs are the best for compliance, because the high impulse nature of these allows you to not go crazy with your copy. Just look at the copy of this page. I’m being compliant – you can too. I’ll show you how inside SLO Academy.

When you do advertising and go straight to Webinars or booked Phone calls, there’s a lot of money on the line. There’s a lot of pressure to convert…

And when we feel the pressure, we make mistakes. We say things we shouldn’t.

We make promises we’re not qualified to make and so much more. I love doing high-trust SLOs because people buy on TRUST and VALUE, no hype needed!

Sale Page: Anik Singal – Self Liquidating Offer Academy (SLO Academy)

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