Artsy Shark – ArtsyShark Success Guide: Marketing Strategies for Artists

Successful artists inspire others to become collectors by using marketing methods that resonate emotionally with them. Grow your own art business by learning how you can do this, too.

This course will teach you how to:

• Develop your best portfolio, present yourself professionally, and get your work taken seriously.
• Identify your target audience, and write compelling marketing messages that resonate – converting prospects into collectors.
• Get press coverage, gain testimonials, and develop a raving fan base for your art.
• Use smart marketing techniques, ranging from direct mail and advertising to online and email campaigns.
• Build your network, make repeat sales and get referrals to new collectors.
• Create an effective art website that shares your story and portfolio with the world.
• Use social media to build a fan base, and drive traffic to view your work.
• Create a solid plan, market your work, gather prospects, follow up – CLOSE THE SALE!

What You’ll Learn In ArtsyShark Success Guide: Marketing Strategies for Artists

Welcome

• Welcome to the Course!

Getting Ready to Market

• What is Marketing, and Why is it Important?
• What’s the Secret to Marketing?
• Self-Evaluation: Where You are Now
• Downloadable Self-Evaluation: Where You are Now

Your Portfolio

• First Steps: Your Portfolio
• Self-Evaluation: Your Portfolio
• Downloadable Self-Evaluation: Your Portfolio

Visual Presentation

• Video: How to use Images in Marketing
• Visual Presentation
• Self-Evaluation: Visual Presentation
• Downloadable Self-Evaluation: Visual Presentation

Your Story, Brand & Concept

• Your Artist Story & Concept
• Self-Evaluation: Your Artist Story & Concept
• Downloadable Self-Evaluation: Your Artist Story & Concept
• Create a Brand
• Self-Evaluation: Your Brand
• Downloadable Self-Evaluation Your Brand

Know Your Target Audience

• Who Will Buy from You?
• Customer Profile Form
• How Do You Define Your Ideal Customer?
• Exercise: Your Customer Profile
• B2B vs. B2C Customers
• Self-Evaluation: Your Target Customer
• Downloadable Self-Evaluation: Your Target Customer

Connecting With Your Customer

• Why They Buy
• Self-Evaluation: Selling Points
• Downloadable Self-Evaluation Selling Points

Niche Markets

• Video: Selling to a Niche Market
• Do You Have a Niche?
• Self-Evaluation: Niche Markets
• Downloadable Self-Evaluation Niche Markets

Features & Benefits

• Know Your Features & Benefits
• Self-Evaluation: Features & Benefits
• Downloadable Self-Evaluation: Features & Benefits

Customer Motivation

• What Motivates Customers?
• Persuasion Trigger: Scarcity
• Self-Evaluation: Scarcity
• Downloadable Self-Evaluation: Scarcity
• Persuasion Trigger: Authority
• Self-Evaluation: Authority
• Downloadable Self-Evaluation: Authority
• Persuasion Trigger: Social Proof
• Self-Evaluation: Social Proof
• Downloadable Self-Evaluation: Social Proof
• Persuasion Trigger: Support a Cause
• Self-Evaluation: Support a Cause
• Downloadable Self-Evaluation: Support a Cause
• What About Discounting?

Traditional Marketing Methods

• Overview: Traditional Marketing Methods
• Traditional Marketing Method: Direct Mail
• Exercise: Direct Mail Project
• How to Build a Mailing List
• Traditional Marketing Method: Print Advertising
• Traditional Marketing Method: Print Collateral
• Traditional Marketing Method: Signage
• Self-Evaluation: Traditional Marketing Methods
• Downloadable Self-Evaluation: Traditional Marketing Methods

Marketing Strategy: Getting Press

• Attracting Press Coverage
• Create a Press Kit
• Press Sheet Example
• Digital Media Kit
• Digital Media Kit Example
• Press Mistakes to Avoid
• Tips for Your Press Interview
• Write a Press Release
• Self-Evaluation: Getting Press
• Downloadable Self-Evaluation: Getting Press

Marketing Strategy: Networking

• Networking Basics
• How to Get Customer Referrals
• Strategic Alliances
• Self-Evaluation: Networking, Referrals and Strategic Alliances
• Downloadable Self-Evaluation: Networking, Referrals and Strategic Alliances

New Marketing Method: Art Websites

• Take Your Marketing Online
• Selling Art Online
• Working with Third-Party Websites and Template Providers
• Video: Create an Effective Art Website
• Website Basics: Getting Started
• Images for Your Art Website
• Your Art Website Home Page
• Your Art Website About Page
• Doing E-Commerce
• Should You Write a Blog?
• The User Experience
• Self-Evaluation: Your Art Website
• Downloadable Self-Evaluation: Your Art Website

New Marketing Method: Social Media

• Social Media Overview
• Facebook
• Instagram
• LinkedIn
• Twitter
• Pinterest
• Self-Evaluation: Social Media
• Downloadable Self-Evaluation: Social Media
• Other Online Advertising
• Self-Evaluation: Online Advertising
• Downloadable Self-Evaluation: Online Advertising

New Marketing Method: Email Marketing

• Video: Email Marketing
• Email Marketing Campaigns
• Self-Evaluation: Email Marketing
• Downloadable Self-Evaluation: Email Marketing

New Marketing Method: Push Notifications and Chatbots

• Overview of Notifications and Chat

Implement Your Marketing Strategies

• Course Recap
• Setting Goals
• Self-Evaluation: Your Marketing Goals
• Downloadable Self-Evaluation: Your Marketing Goals
• Self-Evaluation: Your Marketing Budget
• Downloadable Self-Evaluation: Your Marketing Budget
• How to create a Calendar for Marketing
• Sample Marketing Calendar
• Take Action Now

Helpful Resources

• Helpful Resources Guide
• Downloadable Helpful Resources Guide

BONUS TRAINING: Market and Sell Your Art with Live Streaming

• What is Live Streaming?
• Sell Your Art with Live Videos
• Quick Start Guide to Running Live Art Shows

Bonus: Use ChatGPT for Art Marketing

• How Artists Can Use ChatGPT
• Using ChatGPT for Social Media
• Using ChatGPT for Email Marketing

Sale Page: Artsy Shark – ArtsyShark Success Guide: Marketing Strategies for Artists

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