Ash Riley & Margarit Davtian – Ethical Entrepreneurship 101

Designed for both budding and seasoned entrepreneurs in mind, this course will help you stop scaling and start sustaining. Learn the foundations of building a socially-conscious, trauma-informed, and purpose-driven business you can feel good about.

Formulaic business success is a lie.

In the internet age, anyone can call themselves an entrepreneur –– without the knowledge or experience of what it takes to actually build a business.

But there is no simple process that can take you from couch surfing at your grandma’s house to being a self-made millionaire in one year, unless that “formula” relies on fake followers, bogus credibility, exaggerated claims, psychological manipulation, and deceptive business practices.

This isn’t a formula at all, it’s financial and emotional abuse masked as normal online business best practices. In many cases it’s a crime, and it’s rampant in the online coaching industry.

Not surprisingly, the “fake it till you make it” model of entrepreneurship is unsustainable, unhealthy, and unattainable for those with less financial privilege and an actual conscience.

Entrepreneurs are burned out by the toxicity of hustle culture. Consumers are fed up with over-hyped services and exorbitant prices. Even the boss babes and crypto bros are trying to pivot their messaging to be more “ethical.”

WHAT EXACTLY IS AN ETHICAL BUSINESS? AND HOW DO WE EVEN BEGIN TO BUILD ONE?

ETHICAL BUSINESS IS NOT A TREND, IT’S A NEW PARADIGM.

You cannot ‘pivot’ into an ethical business practice with surface-level changes to your marketing copy. It’s not possible to be ethical if you are using the same age-old systems that perpetrate and perpetuate cyclical trauma. Ethical business is more than just another buzzword or marketing gimmick: It’s a revolution. You must disrupt traditional business models and flip this pyramid-shaped industry on its head. Whether you are new to business or a seasoned entrepreneur, this course will set the foundation for you to truly build an ethical business from the inside-out.

IMPACT OVER INCOME

Ethical business is born out of the readiness to understand and educate ourselves about the wider issues we face as a society – like wealth inequality, economic collapse, and environmental degradation, and a burning desire to do business from a more honest and authentic place. It’s a purpose-driven model where we no longer measure our business in dollar signs and social media metrics, but by how much we are able to make the world a better place – or, at the very least, a less shitty one. It calls for a trauma-informed, transparent way of approaching our business that redefines success as we know it.

What You’ll Learn In Ethical Entrepreneurship 101

• Welcome!
  Course Overview, Outcomes, and Meet Your Presenters
• Part 1
  Intro to Ethics in Coaching
• Part 2
  Mitigating the Potential for Harm
• Part 3
  Building an Ethical Business
• Part 4
  Building an Ethical Brand
• Conclusion
  Where to go from here

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