Audience From Scratch 2021 – Shane Melaugh
The reality lived by 90%+ of online entrepreneurs is different from the dream. VERY different…
When we start building an online business, we dream of how great it will be to have a business that works while we’re sleeping, to be free from a strict work schedule and tyrannical bosses… to be able to work from cozy coffee shops or while sitting on a beach, perhaps.
More importantly: to be free.
To have freedom over our work, over our schedule, over our time. To be free to do meaningful, self-directed work that we actually enjoy doing. To bring something of real value to the world.
It’s a beautiful scenario we paint in our minds, isn’t it?
We don’t dream of staring at a screen all day, every day.
We don’t dream of work that never ends, that creeps into every corner of our lives…
We don’t dream of an endless grind of learning new things, trying new things, putting ourselves out there and being disappointed, over and over again.
But that’s the reality most entrepreneurs face. We didn’t sign up for this, but this is what we got.
If you asked the younger version of yourself, from a few years ago, they’d expect that you should be successful by now. That was the plan, wasn’t it? You should have a thriving online business by now. You should have a website that gets lots of traffic, a growing list of email subscribers, followers, fans…
But somehow, that “figuring things out” phase seems to draw out forever.
Why are you stuck, even though you work so hard?
Why is it that so many online marketers are stuck in a cycle of hard work with disappointing results? Why is it that this same problem is so common, for so many people who try to build a business online?
It’s because most entrepreneurs spend most of their energy chasing the wrong goals.
In the online business space, you’re being shown all these seemingly shining examples and there are all these big, clear targets lined up along the horizon. But they’re a mirage. Paradoxically, moving towards these targets moves you away from your actual goals.
Let me be as clear as possible: most of the things that you care about for your business, most of the goals you’re pursuing… are actually keeping you stuck.
Skeptical?
Keep reading and you’ll see that this isn’t just my opinion. This is fact.
You’ve Been Sold an Illusion Of Success… Quick Wins, Easy Money, Viral Content…
Let me ask you a question: what does online business success look like?
In your mind’s eye, do you see any of the following:
- Social media influencers with massive followings and lucrative sponsorship deals?
- Websites with millions of visitors per month and upward sloping lines in their analytics dashboards?
- Viral marketing campaigns with a single video or content piece reaching millions of people?
- Startups that growth-hack their way to a massive user base and then get bought out by a tech giant (for $$$ millions)?
- These, among many others are those “shining examples” that lead millions of wannabe entrepreneurs astray. Trying to emulate these kinds of success stories is a commonly walked path to frustration and failure.
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