Austin Stanfel – Buyer Personas

Premium Production Audio and Video in the main course – 21 minutes – A concentration of the most groundbreaking course topic specific, time-tested strategies that will launch your business into the stratosphere.

This course will serve as your engine for cross-platform marketing campaign targeting. Companies who exceed lead and revenue goals are over 2X as likely to create Personas than companies who miss these goals. Turbocharge your marketing campaigns by enrolling in this course today.

What You’ll Learn In Buyer Personas

Intro Video

• Intro Video (3:12)

1 – What are Buyer Personas?

• 1. Title (0:05)
• 2. Introduction to Buyer Persona – Part 1 (0:27)
• 3. Introduction to Buyer Persona – Part 2 (0:47)

2 – Creating a Buyer persona for your marketing campaigns

• 1. Major things to consider when coming up with a buyer persona (0:24)
• 2. Next Step (0:31)
• 3. Defining their goals and values (0:44)
• 4. Narrowing down sources of information and entertainment (0:31)
• 5. Selecting demographics (0:39)
• 6. Preparing challenges and pain points (0:31)
• 7. Being ready for objections (0:33)

3 – Understanding the value your brand provides

• 1. Understanding the value your brand provides (0:41)

4 – The stages of the Customer Journey

• 1. The stages of the Customer Journey (0:35)
• 2. Step 1: Generating Awareness & Step 2: Engaging your audience (0:40)
• 3. Step 3: Getting subscribers instead of just listeners & Step 4: Ramping up conversions (0:46)
• 4. Step 5: Building excitement & Step 6: Getting your subscribers to buy repeatedly (0:41)
• 5. Step 7: Converting your customers into brand advocates & Step 8: Growing your brand advocates into brand promoters (0:37)

5 – What is user persona

• 1. What is user persona (0:52)

6 – How do they help?

• 1. How do they help? (0:19)

7 – The four different perspectives about personas

• 1. The marketing personas (0:27)
• 2. The proto-personas (0:17)
• 3. The design personas (0:25)

8 – Using the appropriate insights

• 1. Using the appropriate insights (0:26)

9 – How to create a buyer persona

• 1. Decide internally & Make the kickoff call (0:44)
• 2. Conduct internal interviews & Communicate with the customer (0:44)
• 3. Choose the candidates you are going to interview (0:37)
• 4. How would you conduct an interview? – Part 1 (0:39)
• 5. How would you conduct an interview? – Part 2 (0:59)
• 6. Compiling the data (0:18)
• 7. Buyer persona tools and templates (0:56)

10 – Four perspectives of personas

• 1. Goal-directed personas (0:34)
• 2. Role-based personas (0:24)
• 3. Engaging personas (0:17)
• 4. Fictional personas (0:18)

11 – Some tips for creating useful personas

• 1. Some tips for creating useful personas (0:26)

Sale Page: Austin Stanfel – Buyer Personas

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