Billy Gene – YouTube Masterclass

Billy Gene – YouTube Masterclass 

Why Should You Use YouTube Advertising?

As anyone with experience in creating video ads will tell you, making engaging video content is much harder than you might expect. It’s nothing at all like writing text or putting together an image for an ad. But all of the benefits of using the YouTube advertisement opportunities makes all of that effort absolutely worth it.

How? It gives marketers an affordable alternative to traditional advertising on television.

For years, TV ads have been at the top of the media advertising game. But for an average 30-second spot on a program that is televised nationally, the cost can go over $100,000. So for anyone who is running a small to medium business, those advertisement slots are more than a little out of reach.

YouTube came along and changed all that.

YouTube is our new TV. Television engagement has been rapidly declining, but YouTube engagement is skyrocketing.

Every day, people all around the world watch over 1 billion hours of YouTube. That’s equal to 100,000 years, which is more than human history, all in one single day.

YouTube has a huge reach and incredible viewership, but that’s not all it offers. It also comes with the benefit of being much more accessible than conventional advertising methods. Instead of paying thousands of dollars for a thirty second TV ad, you pay only pennies per view.

Add that to the fact that you only have to pay if the viewer actually watches the ad for more than 30 seconds, and you have a recipe for success at an affordable price.

People who watch YouTube ads the entire way through are 23 times more likely to visit or subscribe to a brand or channel. These people are sharing videos and watching more videos involving these companies every day. And even when your viewer isn’t watching all the way to the end, they’re still ten times more likely to do those things anyway.

YouTube advertising works. Here’s how.