Brad Batesole – Marketing During a Crisis [Group Buy]

Brad Batesole – Marketing During a Crisis

Description of Marketing During a Crisis

As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.

What will you learn in Marketing During a Crisis?

Introduction

Responding to marketing challenges

1. The New Reality

• The bandwagon effect
• The need for information
• Sharing important information

2. The New Customer

• Shifting mindsets and goals
• Marketing to the new consumer
• Trends to attach to

3. Laying the Foundation

• Needs-gap optimization
• Continue or pause
• Are you being opportunistic?
• Cutting costs

4. Strategies to Evaluate

• Trust is central
• Slow down
• Fast prioritization
• Developing a strategy team

5. Moving Forward

• Marketing in the face of uncertainty

About Author

Brad Batesole has led teams at top companies including LinkedIn, LegalZoom, Lynda.com, and TMZ. He’s a proven entrepreneur, startup advisor, and growth marketing expert. His wildly popular instructional marketing courses are among the most watched online.

Brad has spent more than 15 years working at the crossroads of growth marketing, business development, and advertising. He was featured in Entrepreneur magazine after launching his first successful business at the age of 15. Brad honed his skills working as a growth consultant alongside brands large and small, including Warby Parker, Staples, BioLite, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES and SXSW, Brad is constantly learning the latest marketing tools and technologies. Brad’s passion for marketing is rivaled only by his passion for flying and whiskey—at separate times, of course.

Today, Brad is the chief learning officer at MadeCraft and can be found on Twitter @bradbatesole or bradbatesole.com.

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