Bradley Long – Ecom Conversions

Bradley Long – Ecom Conversions

The Most Complete Training On Rapidly Growing An E-Commerce Business Using Conversion Rate Optimization
This groundbreaking training is ideal for intermediate and advanced Shopify store owners.
It teaches how to get double and triple-digit improvements in conversion rate using a unique 5-step process.
Your buyers will also learn how to accurately run a split-test so they can measure to the penny the improvements they make.
If your list have previously bought Shopify trainings through you, this is the next logical step for them to take things to the next level!
Boost your Shopify store’s sales by up to 235% without spending an extra penny on traffic
A Special Message to All Shopify Store Owners Who Want to Rapidly Grow An e-Commerce Business:
On this page, I’m revealing.

• The fastest way for your store to achieve market dominance
• Why “best practice” isn’t best for your site
• The one immutable law of business growth
• The best-kept secret of e-commerce store owners who get rich!
• How to be 3x more profitable then your competitors without having to be 3x better than them

eCom Conversions™ Secret #1 – Adopt The Conversion Master’s Mindset
As well as covering all the basics about how to setup a split-test, this fast-start module gives your business new light through old windows.
You’ll start to see your entire business as a constantly shifting experiment and you’ll quickly stop deliberating over what will and won’t work.
Your decisions won’t be a gamble anymore.
You’ll put your customers in charge, so to speak.
(On top of this, there’s a fantastic side effect, in the age of social media, companies that put their customers first tend to thrive.)
This game-changing mindset-shift stops you wasting money on the endless changes you’ve been making to your website that you have no idea whether they’re helping or hindering your conversion.
Not only that, but your internal processes will be streamlined by following this simple system for creating split-tests. No more lengthy and expensive website redesigns, your website’s design will be an evolution of winning split-test designs.
But in order to ensure you race out of the starting gate at maximum velocity and on the right trajectory, you need to know which of your webpages have the most wealth hidden in plain sight.
eCom Conversions™ Secret #2 – Find the Leaks in Your Bucket
Because you’re in the trenches of your business and you more than likely have built it from the ground up, it’s hard for you to see it as your visitors do.
This easy-to-follow module highlights your biggest testing opportunities by showing you precisely how to drill into your Google Analytics (even if you’re completely new to them) and see how visitors flow through your site.
What you get from this is a quick snapshot of how visitors arrive at your site and where they came from. You’ll be able to see exactly where your visitors are dropping-off in frustration or looping back to other pages in confusion.
This may sound like a lot of work but you won’t be spending long in your Analytics account.
Once you’ve gleaned this valuable information and sketched out your entire conversion funnel as a simple flow diagram (this can literally be on the back of a napkin), it becomes your roadmap that pinpoints the pages to focus your split-testing on.
But Google Analytics only tells you what people are doing and not why.
eCom Conversions™ Secret #3 – Find Out Why Your Visitors Aren’t Converting
For the most part, the reason why your visitors aren’t converting isn’t apparent to you. But the truth is, you’re surrounded by simple obvious solutions and opportunities that can dramatically increase your income. The problem is that you just don’t see them-yet.
Not only that but, many store owners simply expect their visitors to “notice the shipping costs” or easily find the answers to the myriad of questions going through their prospects’ minds, “it’s all there on the website”.
But the truth is, there are only two reasons why your visitors aren’t converting
Poor user-experience – it doesn’t matter how beautiful your site looks, if the user-experience is broken, users will bounce straight back to Google to find a better site or just give up altogether.
They weren’t persuaded – either by the price, the product/service or your company.
Of course, to get breakthrough results we need to find out, first-hand exactly why they gave-up on your site.
Unfortunately, visitors who didn’t convert leave your site without a trace. So what can you do to find out what they came for? What would have tipped the balance and persuaded them to take action?
Like I said before, if you owned a real-life, physical store, this would be simple: You’d hear their objections first-hand. You’d be able to ask questions and you’d hear what they mumbled as they headed out the door.
Online it’s much harder, but it can be done.
Here’s how it works, I’ll walk you through step-by-step how to setup the tools you need to uncover what’s turning your prospects off, what’s confusing them and what they don’t trust about your business, product or service.
I’ll show you exactly what to ask your prospects and existing customers to find out what their objections are and what’s broken with your user-experience.
Next I’ll show you how to turn the feedback you’ve gathered into a raft of split-test ideas.
eCom Conversions Secret #4 – What to Split-Test to Get Double & Treble-Digit Improvements
So-called “best practices” don’t work because they are not directly connected to the specific problem YOUR visitors are having with YOUR website.
Because of this, your split-test ideas should be based on overcoming your visitors’ objections or fixing the usability breakdowns that you’ve garnered from your visitors’ feedback.
Here’s the thing, there are dozens of ways to beat back a price objection from re-crafting your offer, increasing the perceived value with added bonuses, or demonstrating how alternative options would cost significantly more — to name just a few.
Of course, price is often an objection for many sites so eCom Conversions™ gives you a full module on pricing strategies alone. Everything is covered by reshaping your offers to demonstrating the full value of your product(s).
You can decide whether to tackle one or more of your objections in a single split-test. There are benefits to isolating changes in a test and there are benefits of creating big, bold tests. (How to decide which is best is covered in detail in the Split-Testing 101 module.)
Here’s how you might shoot down the second objection of users feeling confused and overwhelmed;
Let’s say you currently offer 5 options for your 3D printer.

• …Can you reduce the number of options down to three?
• …Can you create a wizard to help users reach a decision?
• …Can you create a comparison chart that clearly defines the benefits and helps users discern on your behalf?

Do you think that running tests that laser-target these objections will move the needle more than fooling around with the layout, colors or call-to-action button?
This in-depth module walks you through example after example of winning split-tests for every type of e-commerce store in every type of market.
This million dollar swipe file gives you a cavalcade of conversion boosting ideas that can be adopted, adapted and applied to your own split-tests.
eCom Conversions™ Secret #5 – Leveraging The “Conversion Multipliers”
In the early days, I was wildly “test happy” I liked to test everything that could possibly—even remotely—influence conversions.
That included all the usual suspects such as headlines, designs, prices, premiums, offers, Stone-see-saw-true and so on.
But I also ran quite a few “oddball” tests that most split-testers would never even think of trying, including some very unconventional designs and approaches to writing web-copy.
After running hundreds of tests on dozens of stores (some winners and a lot of losers), I realized that there are 15 high leverage points on any store that when you pull the lever, they produce results.
I call these 15 levers “Conversion Multipliers” and the eCom Conversions™ training has a module dedicated to each.
Once you implement what I show you and pull the levers, it’s like a one-armed-bandit that’s rigged in your favor!
eCom Conversions™ Secret #6 – The “Make-It-Easy” Approach to Online Persuasion
I’ve read close to 80,000 individual responses to online feedback polls and surveys, live chat transcripts and user tests.
And it doesn’t take long to start to see a distinct pattern learning-and-peruasionforming — regardless of the product, niche or store.
What I noticed is that would-be purchasers have a set number of questions that they hold in their “mental shopping list” that you must answer in order to satisfy them that:

• You’re a legitimate business;
• They can easily get in touch if they need to;
• That their personal details are safe;
• They’ll get their money back if something goes wrong.

And what I ended up with is a definitive list of questions, concerns and worries that pretty much anyone who buys anything online holds in their heads when they’re looking to purchase from a store they’ve never bought from before.
Miss any item off of this 17-point checklist and you’ll be dampening your chances of making the sale.
But don’t worry, the “Web Shoppers’ Checklist” module ensures you generate off-the-chart results by knowing exactly what to say and do to check every box
Key Benefit #1: Walk Away With the Complete CRO “Big Picture” To Quickly Boost Your Conversion
In each of the modules for this unique, 24 module online program, you’ll be walked through one of the pillars of CRO success that make-up the eCom Conversions System™ members area.
You can also ask any follow-up questions you have on any of 3 x live Q&A calls.
This gives you the chance to examine, evaluate and inspect each relevant piece of the CRO puzzle before putting it into practice. The Q&A calls let you ask any follow-up questions about what you’ve learned and implemented.
But don’t worry, if you can’t make a call or miss any part of the crucial detail—you can watch the videos anytime in your members’ area.
Because of this, you get a fully integrated game plan tailored to your business, not just a fistful of concepts.
Key Benefit #2: Be Part of a Community of Like-Minded “eCompreneurs”
Another defining feature of this program I’m excited about (because I’ve witnessed its transformational power firsthand) is the level of individual and group involvement.
With most other online marketing courses, you sit in isolation, soaking up the information and trying to figure out how to apply it to your individual business.
Over the last few years, I’ve come to realize the explosive role that encouragement, feedback and accountability from other like-minded individuals play in your business development and success.
Frankly, you’ll never reach your conversion goals or the highest summit of success without the collaborative support of others.
Here’s the thing, by being part of the group you get to regularly exercise your conversion mindset muscles and even if it’s not your website in the hot seat—you’ll have a barn full of conversion boosting ideas that can be adopted, adapted and applied to your own site.
On top of this, you get to connect and collaborate with our conversion community and start helping one another whenever you need a quick sanity check on your ideas or some brutally honest feedback on your web pages.
It’s like plugging into 50 people with 20 years experience. It’s like 2,000 years of perspectives, all integrated together into one 8 week program and beyond—a very powerful dynamic. You’re going to love this component of the program.
This element, all by itself is realistically worth $1,000.00 a year in hard costs, but just one winning split-test idea has the potential of being worth many times that amount to you and your business.
Based on past experience, I think it’s absolutely essential to assure your optimum success.

Here what you’ll get:

• Bonus #1: My private swipe file of screenshots from top performing e-commerce stores and funnels—complete with critiques and explanations on every conversion boosting element.
  
• Bonus #2: Access to my closed door Facebook group. Rub shoulders with the most forward-thinking Shopify store owners and conversion masters. Get your burning questions answered, learn, absorb, adopt and adapt everything that’s shared in this knowledge-packed community.
  
• Bonus #3: $5 Million Dollar Case Study – see the exact steps taken to increase conversions by 220% adding an additional $5m in revenue to a single store.
  
• Bonus #4: 3 Month Hotjar Trial – Hotjar helps you find out why your visitors aren’t converting so you can fix your conversion killers and bank more profits.

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