Brandon Hakim – Email Marketing: Build a Following and Make More Sales

Brandon Hakim – Email Marketing: Build a Following and Make More Sales

Learn the counter-intuitive principles you can use to build an email following and skyrocket your sales

Lectures 43

• We all want to build something BIG.
• But if you’re not building an email list and building a relationship with that list, you’re without a doubt leaving followers, and money, on the table.

Why? Because email is the most powerful marketing tool available to us today — so powerful even that Toby Fallsgraff who was Obama’s 2012 email director gave a talk on “How the right email fundraising strategy helped win an election”. That’s not an understatement considering the fact that they raised over $690 million through email alone.

But you don’t have to be running for office to use it’s power. Whether you have a small restaurant, an online business or a non-profit, email marketing is your key to growth and success. If you’re looking for an in depth look at every aspect of email marketing, this isn’t the course for you yet (because there are a lot of lectures yet to come). But if you want to learn the key principles to email success and how to get started, this is your course. Inside you’ll learn:

• The difference between BRAND BUILDING and DIRECT-RESPONSE MARKETING — and why you NEED direct response
• Why email marketing is all about relationships (and not selling)
• The V+F+I+SR Relationship Formula to build powerful relationships through email
• How to set up your email marketing service and build your first list

Business online course

Information about business:

• Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
• [need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
• It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
• Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
• If the business acquires debts, the creditors can go after the owner’s personal possessions.
• A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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