Buyer’s Guide to Email Service Providers – MarketingSherpa

Buyer’s Guide to Email Service Providers – MarketingSherpa

Table of Contents: Buyer’s Guide to Email Service Providers 2006

85 services from 64 vendors are profiled and compared-and-contrasted in this 240-page Buyer’s Guide published November 2005.

Section I: How Vendors Were Selected & Profiled for this Guide

• Step One: Qualification Round
• Step Two: Detailed Profile
• Wondering Why a Vendor isn’t in this Buyer’s Guide?
• How to Get into Next Year’s Guide

Section II: Email Outsourcing Basics

• In-House Versus Outsourcing
• Chart: Email Services Outsourcing: Marketers’ Plans to Switch for 2006
• The Cost of In-House Email Serving
• Why Costs Go Far Beyond Sending “Free” Email
• Pricing has Stabilized
• Beyond the Basic Broadcast: Six Extra Services
• Industry Backgrounder: Behind the Scenes at ESPs
• The Three Basic Types of ESPs
• Quick Industry Background: 2001-2005
• ESPs’ Versus Clients’ Email Desires: A Disconcerting Disconnect
• Chart: Why Customers Leave
• ESPs’ Biggest Challenge for 2006: Reputation Management (still)

Section III: The ESP Selection Process — Step-by-Step

• Seven ESP Shopping Process Don’ts
• Step One: Outline your needs prior to reviewing vendor materials
• Quick Email Broadcast Quiz
• Step Two: Create a Shortlist
• Step Three: Due Diligence
• Step Four: Contract Negotiation and Careful Transition
• Step Five: The Transition to Your New Vendor
• Top 10 Checklist: What You Need to Do the Minute After You Switch Broadcast Vendors

Section IV: Comparison Charts, Indices, & Pull-out Questionnaire

• Service Basics: Compare & Contrast Chart
• Client Types: Compare & Contrast Chart
• Deliverability: Compare & Contrast Chart
• Advanced Services: Compare & Contrast Chart
• Client Index: ESP Index by Client Name
• North American Location Index
• Pull-Out Email Service Providers Questionnaire

Section V: Profiles of 64 Vendors Offering 85 Services

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