C.C. Chapman – Content Marketing Fundamentals [Group Buy]

C.C. Chapman – Content Marketing Fundamentals

Description of Content Marketing Fundamentals

What is content marketing? Photos, words, audio, and video everything you create to tell the story of your product or company online. It’s not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You’ll learn to define a strategy that’s right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.’s years of expertise.

What will you learn in Content Marketing Fundamentals?

• Defining marketing goals and measuring success
• Integrating already established programs
• Getting leadership support
• Establishing an online footprint, starting with a blog
• Electing editors, community managers, and content creators
• Using an editorial calendar
• Writing for the web
• Understanding the importance of images, audio, and video

Contents:

• Introduction
• Welcome
• What this course covers?

1. Developing Your Strategy and Setting Goals 

• Defining goals and measuring success
• Knowing your company’s culture
• Integrating with already established programs
• Leadership support
• Thinking like a publisher
• Small wins are a great start

2. Choosing the Proper Platforms and Tools 

• Establishing your online footprint
• Start with a blog
• Setting up guidelines and training
• Getting better by doing more
• Thinking about content marketing as a campfire

3. Roles and Responsibilities for Your Team 

• The importance of having an editor
• Community managers
• Content creators
• Don’t forget to listen

4. Using Best Practices to Implement Your Plan 

• Using an editorial calendar
• Playing to your strengths
• Writing for the web
• The importance of images
• Video and audio
• Tailoring content to each platform

Conclusion

• Succeeding with content marketing

About C.C. Chapman

C.C. is an Instructor of Business and Management at Wheaton College. He has also developed and taught courses for LinkedIn Learning, Lynda.com, CreativeLive, and Treehouse. He is the co-author of the International bestseller Content Rules and the author of Amazing Things Will Happen.

At Wheaton, he serves as the Faculty Director for the Business and Technology Immersion Experience and previously was the college’s liaison to MassChallenge, leading our student cohort working there over the summer and identifying opportunities for collaboration and mutual benefit.

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist, and one of the nicest guys on the Internet. Over the decades of his career, he has worked with a variety of clients, including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company.

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  He was a Samsung Imagelogger, the original ONE Dad, and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.

Sale Page: C.C. Chapman – Content Marketing Fundamentals

Find out more Internet Marketing Courses

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.