Cathy Goodwin – Small Business Client Advantage
A unique approach to entering the conversation in the client’s mind, using the power of storytelling.
A short self-paced training program that helps you…
- recognize the 3 essential parts to their backstory (most marketers just target the first one)
- find the story your ideal clients bring to the table (including the “elephant in the room:” the story they won’t share)
- use their backstory to simplify your marketing, create more appealing offers and simplify your marketing
What You’ll Learn In Small Business Client Advantage
- Module1-video.mp4
- ClientAdvantage-mod1-slides.pdf
- LEVELS OF AWARENESS (Background info)
- Module2-video.mp4
- Module2-Slides.pdf
- clientadv-module3.mp4
- Module4-1.mp4
- Module4-2.mp4
- Module4-3.mp4
- MODULE5-1-video.mp4
- Module 5-1 Slides
- MODULE-5-2-video.mp4
- Module 5-2 Slides
- amazon-walk-through.mp4
- Module-5-3.mp4
- Module 5-3 Slides
- Module5-4.mp4
- MODULE 5-4-slides
- Module 6– Analysis of SalesLetters-Part1.mp4
- Module 6 – Analysis of A Sales Letter-Part 2.mp4
- research-interviews.mp4
- Bonus:Special-Backstory-Challenges.mp4
- Bonus- Special-Backstory-Challenges – Slides