Chimp Essentials – Mailchimp for Newbies

A complete Mailchimp training course, with 39 playalong video lessons.

What You’ll Learn In Mailchimp for Newbies

Intro

• A brief introduction to the course
• Welcome to Mailchimp for Newbies

The Basics

• Account types
• Signup and setup
• Navigating your account
• Verifying and authenticating a domain
• Adding and managing users
• Getting help

Audiences

• Audiences primer
• Importing contacts and merging audiences
• Tags, groups and segments explained
• Creating and using tags
• Creating and using groups
• Creating and using segments
• Creating and using merge tags
• Using the inbox

Forms, landing pages and popups

• Signup forms
• Landing pages
• Navigating the content studio

Creating email campaigns

• Creating and sending an email campaign
• Using the new email builder
• A/B testing primer

Email automations and customer journeys

• Understanding automations
• Classic automations
• Customer journeys primer
• Creating a customer journey

Reports

• Understanding campaign reports
• Report analysis
• Clicks and click maps
• Mailchimp smarts

Other features

• Stores and websites
• Creating surveys
• Appointments
• Sending postcards
• Social media posts
• Creating digital ads
• Creative assistant

Integrations and extras

• Off-the-shelf integrations
• API keys and custom integrations
• Zapier and Mailchimp

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