Conversion XL – Digital Psychology and Persuasion Minidegree

Learn to influence user behavior through digital psychology and persuasion
Certification training program for product, growth and optimization people. 100% online, self-paced. Increase online sales by using behavioral psychology, persuasion and neuromarketing Stay ahead of the curve with expert-curated lessons backed by research
Learn from the best: taught by hand-picked industry practitioners and academic scholars

Complete this training, become a CXL Certified Digital Psychology Specialist
Boost the persuasiveness of your copy and design
Learn to understand your customer’s mindset and needs
Build habits, increase loyalty, and elicit emotional responses
Direct attention and catalyze action with cues and triggers
Integrate psychological tactics with your conversion optimization efforts

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.
Understand how your user’s brain works
You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.
Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
Industry experts reviewed this course
The best way to understand how to change customer behavior is to understand why they behave the way they do.
Simply put, this program is a better way to get better results.
Nir Eyal: Consultant, Wall Street Journal Bestselling Author of Hooked: How to Build Habit-Forming Products”
If you’re serious about engaging customers successfully, you have to understand their psychological context and what drives their behaviours.
This course brings together some fantastic voices that will help you understand what makes people tick.
Nathalie Nahai: The Web Psychologist, Best-selling author of Webs of Influence
What our graduates have to say
It feels like a university course such is the depth of knowledge presented, and it goes far beyond just a “tactical” course. I am able to use the detailed course notes to present the concepts/theories to the key stakeholders in our company, to increase support for the projects I am now planning for marketing.
Matthew Peet, CIO @ Fichte & Co Legal
Anyone would benefit from CXL Institute, and that goes from interns up to CEOs. That’s really been the case in our company. After their training sessions you’re fully equipped… you can go off and implement your learnings straight away.
Matt Roach, Director of Optimization @ Sanoma
3 cumulative tracks, total of ~73h of videos & study material – designed to make you more persuasive.

Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
People and Psychology
Attention Basics
Decision Making
Learning and Memory

Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Applied Neuromarketing
Nonconscious Motivation
Cognitive Biases
Building Trust
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Websites
Psychology of Products
Psychology of Communication
Psychology of Pricing
Social Proof
Salespage Copywriting
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits
Psychological Backfiring

How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 4 months. If you can do 10-15 hrs / week, you can knock it out in a month.

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

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