Dave Kaminski – YouTube Video Ads For Regular People
YouTube Video Ads
YouTube video ads typically cost 3x less than Facebook ads. Is that a hard, etched in stone number? No. Sometimes an ad for a particular market might be 10x less. Sometimes it might be 2x less. Sometimes it might be the same. But overall, you can typically expect the ad cost on YouTube to be about a third of what you might spend on Facebook.
In the real world, that means if it’s costing you $3 to get a lead on Facebook, that same lead will probably cost you $1 on YouTube. And with some advanced targeting tricks in YouTube, it’s not unheard of to get leads for as little as 15 cents (yes, you read that right).
YouTube video ads typically have 3x less competition than Facebook ads. In fact, only about one-third of YouTube’s ad inventory is filled. For you that means your advertising opportunities on YouTube are wide-open.
In the real world that means you’re not going to be competing with a bunch of other businesses for someone’s attention. Where on Facebook…(and I literally checked my Facebook newsfeed before writing this)…I saw 3 ads competing with each other within the first 10 posts of my feed.
Which leads us to viewer intent.
On Facebook, viewer intent is low. That means people are typically just wasting time, scrolling through posts about what other people are eating, doing or thinking. Your job as an advertiser is to interrupt their trance and make them interested in something they weren’t even thinking about.
On YouTube, viewer intent is high. That means people are searching for something specific. And your video ad…about that same specific thing…can appear in the video they decide to watch. In other words, you are catching them at the EXACT MOMENT they are looking for a solution…a solution your product or service can provide.
YouTube Video Ads For Regular People
Big surprise, I’m selling a course on how to run video ads on YouTube. You couldn’t see that coming, could you?
Actually, I’ve been asked countless times “when are you coming out with a course on paid advertising”? And I always said it wasn’t on my roadmap.
So why am I doing this course now? First, because the cost difference between YouTube ads vs. all of the other guys has become beyond glaring.
And not enough people know about this.
And second because “other” training out there on YouTube videos ads is insanely over-priced (think $1,000+ courses). I’ve always told it like it is and I’ll do it again here; if you’re spending that much on a YouTube course, you’re getting screwed by slick marketers.
So I finally decided to publish my own YouTube ads course. And I decided to make it for the regular person…the person who is tired of hearing all of the big-money-for-nothing-promises, doesn’t have time or money to burn and just wants someone to show them what to do without any B.S.
If that sounds like you, then this course is for you.
Sale Page: Dave Kaminski – YouTube Video Ads For Regular People