Davis Folsom – Encyclopedia of American Business 2 Vol Set
Davis Folsom received his Ph.D. from the University of Connecticut and currently teaches at the University of South Carolina. His publications include Understanding American Business Jargon: A Dictionary and Understanding NAFTA and Its International Business Implications.
Featuring more than 800 entries, the two-volume Encyclopedia of American Business, Revised Edition is an up-to-date, easy-to-use guide to the nuts and bolts of business jargon. Difficult ideas are explained in straightforward language to help non-specialists, students, and general readers understand the complex and sometimes confusing concepts and terms that are used in business. Five general areas of business are covered: accounting, banking, finance, marketing, and management. This encyclopedia focuses on the terms, concepts, and associations that one is most likely to encounter in business, making it a great place to start learning about how businesses operate and what the primary and different features of specific business-related functions or ideas mean.