Deborah Wilson Taylor – Etsy for Artisans

Learn how to optimize your Etsy shop and listings for both Etsy’s search algorithm, and Google’s.

In this course you will learn how to create a fully functional Etsy shop, as well as how to optimize your Etsy shop and listings to get better results from both Etsy and Google searches. Some of the topics we will be discussing, include:

• Creating a visually appealing Etsy shop.
• Making sure your Etsy shop is on-brand.
• Etsy-appropriate listing image thumbnails.
• Utilizing Etsy-friendly shop policies.
• Search Engine Optimization for Etsy and Google.
• And more tips and tricks!

What You’ll Learn In Etsy for Artisans

Welcome to Etsy for Artisans!

• Welcome to Etsy for Artisans!

Opening Your Etsy Shop

• Creating Your Etsy Account
• Navigating Etsy
• Etsy Mobile Apps

Etsy Shop Design

• Setting the tone…
• Shop Banner
• Shop Icon
• Shop Title
• Shop Owner Profile
• Shop Sections
• Featured Items
• Product Listing Thumbnails
• Announcement
• About
• Shop Policies
• FAQs
• Order Receipt Banner
• Custom Order Requests

Etsy Listing Design

• Listing Photos
• Listing Title
• Listing Description
• Shipping Profiles
• Don’t Forget SEO!

Search Engine Optimization

• What even is SEO?
• Why is SEO important?
• SEO is less complicated than you think…
• Quiz: SEO Basics
• How Etsy SEO Works

Query Matching for Etsy Search

• Listing Categories and Attributes
• Listing Title
• Listing Title: Bad Example
• Listing Title: Good Example
• Quiz: Listing Title
• Listing Tags
• Listing Tags: Bad Example
• Listing Tags: Good Example
• Quiz: Listing Tags

Researching Great Search Terms

• Researching Great Search Terms
• Go Incognito
• Be Pinteresting
• Quiz: Researching Search Terms
• Pulling It All Together

Ranking for Etsy Search

• Rank Higher in Etsy Search
• Provide Excellent Customer Service
• Have Amazing Photography
• Use Only Relevant Keywords
• Get Great Reviews
• Offer Free Shipping
• Complete Your Shop
• Increase Listing Interaction
• Avoid Disputes or Legal Issues
• Quiz: Ranking in Etsy Search

Optimizing for Google Search

• How Google SEO Works
• Google SEO Tips
• Quiz: Google SEO

Wrapping Up

• Self Assessment Worksheet
• Homework: Etsy for Artisans
• Congratulations!

Sale Page: Deborah Wilson Taylor – Etsy for Artisans