Deborah Wilson Taylor – Instagram for Artisans
Learn how to promote your handmade art business on Instagram.
In this course you will learn basic to intermediate Instagram skills, including how to:
- Make great image and video Posts.
- Create compelling Stories.
- Use hashtags.
- Gain authentic followers.
- Cultivate a responsive fan base.
- And more!
Instagram is one of the most, if not THE most, important social medias right now for artists. Instagram has 1 billion active users every month, with over half of those users consuming content EVERY DAY. And, 60% of adult online users who make $100k+/year, are on Instagram. Of users, 60% seek out and discover new products through Instagram, and Instagram has 10x the interaction rate compared with Facebook. While Instagram is not as large as Facebook, it is ideal for artists — because it is a purely visual medium for sharing your life and work with the world. It has great potential for attracting the right kind of customer to your work.
What You’ll Learn In Instagram for Artisans
Welcome!
- Welcome to Instagram for Artisans!
Instagram Basics
- What is Instagram?
- Video: Instagram Walkthrough
- Instagram Posts
- Video: Creating Instagram Posts
- Instagram Stories
- Video: Creating Instagram Stories
- Additional Tips
Using Hashtags in Instagram
- What are Hashtags?
- Basic Hashtag Principles
- How Many Hashtags Should I Use?
- Which Hashtags Should I Use?
- There Are No Rules…
- Hashtag Location
- Hashtag Accessibility
- Video: Hashtags
- Quiz Time!
Wrapping Up
- Homework: Instagram for Artisans
- Wrapping Up
- Congratulations!