Dede Stockton – Client Getting Website Pages
Here’s what you’ll get:
Step 1: Know Your Website Goals & Audience
- Unless you know exactly what you want your website visitors to do, it’s going to be difficult to develop a site that achieves those goals. The last thing you want is to present a disorganized, chaotic website to your potential clients. Avoid that by developing a crystal clear vision of who you serve before you even begin. Exercise: Identify your target niche. Drill down deep to identify that very specific niche.
Step 2: Design Your User Flow
- How will first-time visitors arrive on your site? What pages should they visit and in what order? Knowing what you want your visitors to see and do makes it easy to ensure the right links and pages are exactly where they need to be.
Step 3: Envision Your Ideal Home Page
- Knowing your user flow and overall website goals, you can begin to turn that vision into a home page that entices your visitors and leads them on the journey you’ve designed.
Step 4: Create Your Compelling About Page
- Let your potential clients get to know the real you with a personalized about page that speaks to their pain points and tells your unique story.
Step 5: Encourage Trust in Potential Clients
- Raving fans are the best advertising you can’t buy. Be sure to use testimonials strategically throughout your site, in addition to on a dedicated page.
Step 6: Show Off Your Expertise
- Visitors want to know that you know your stuff. A blog is the perfect way to share your knowledge with a crowd of eager readers, but make sure you keep your end goals in sight.
Step 7: Welcome the Press
- If you want to get the word out about your business, be sure you have assets available at a moment’s notice. A press or speaker page is the ideal place to keep your bio, headshots, and other information.
Step 8: All Roads Lead to the Opt-In
- You might have several available offers, but one will always be your go-to choice, and every path on your site will lead here eventually.