Demand Curve – Growth Program

The Growth Program is a professional course that gives startup founders and marketers everything they need to get traction and scale revenue.

Customer acquisition is one of the hardest challenges startups face.

• There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming.
• It’s more expensive and more complicated than ever to acquire customers.
• The channels you used to get traction aren’t scaling or producing consistent results.
• The sales you’re able to produce are unprofitable, and you can’t afford to scale your efforts.

And your options aren’t great

• Searching for content yourself. If you try to find great growth content on Google, you’ll likely waste critical time. And without a growth background, you won’t know what to trust.
• Buying a course. Regardless of your goals or business type, you go through the same curriculum as everyone else. They’re usually long and boring, and fail to show you how to execute in a short amount of time.
• Hiring marketers or agencies. Hiring top marketers requires shelling out thousands of dollars per month. They’re often slow to act, they prioritize large clients over startups, and fail to achieve results.

What you need instead is assurance that you’re working on the right strategy. And a breakdown of exactly how to pursue it. You need a way to consistently acquire customers—we call this a “growth engine.”

A growth engine combines a scalable marketing channel, irresistible product messaging, and a high-converting funnel to profitably generate new customers at scale.

With a growth engine, you get:

• Meaningful growth: Get a constant and predictable flow of customers to grow revenue.
• Profitability and efficiency: Acquire customers profitably so you can reinvest back into your engine.
• Peace of mind: Have confidence knowing you’re prioritizing the right initiatives.
• Focus: Most companies scale using only one growth channel. You’ll be able to align your team and resources around the highest-leverage strategy for your company, freeing you up to run the rest of your business.

What You’ll Learn In Growth Program?

Part 1: Growth fundamentals

First, you’ll select your program path. A tailored plan that will guide you through the program based on your company stage and product type. There are six paths for startups in the traction stage (you need to acquire your first customers), as well as those in the growth stage (you’re ready to pursue high-scale channels).

Then you’ll breeze through quick, actionable frameworks to build a solid foundation as a growth leader. You’ll reverse engineer how your product actually grows, and learn how to take a systematic and holistic approach to growth.

Part 2: Lay your growth foundation

Most people think growth is all about marketing channels. But real growth happens at a more foundational level. This part of the program ensures your foundation is tightly aligned. You will:

• Intimately understand your market and ideal customer: Get inside their minds and understand how they think, the problems the face, and how your product uniquely serves them.
• Craft product messaging that cuts through the noise: Apply your market and customer research to nail your positioning. We’ll take you through our process for developing authentic, concise value props and messaging that converts.
• Develop your brand: Most startups think brand is only for late-stage companies. Not so. You’ll learn why investing in brand early can give you a massive advantage over the competition and serves as a critical growth amplifier.
• Optimize your pricing and revenue model: Countless startups are hindering their growth by using the wrong monetization strategy. You’ll implement a strategy that perfectly aligns with your customers’ needs, product, and marketing channels.

Part 3: Develop your acquisition strategy

All the pieces are now in place to identify your optimal acquisition strategy. You’ll learn how to evaluate and prioritize the best channels based on your specific goals and constraints while ensuring alignment with each component of your growth foundation.

Part 4: Build your funnel

It doesn’t matter how great your acquisition strategy is, if you’ve got serious “leaks” in your funnel, it’s going to be an uphill battle. That’s why this part of the program helps you:

• Design a seamless onboarding experience to get new users to experience your product’s core value.
• Write and design high-converting landing pages to maximize the performance of your acquisition channels.
• Produce professional ad creatives that get clicks. For the right reasons.
• Implement an email marketing system that effortlessly moves leads through your funnel to purchase.
• Set up analytics and conversion tracking so you can accurately assess how your growth engine is performing and identify areas for improvement.

Part 5: Launch channels

You’ll get access to over 30 channel playbooks. Each playbook takes you step by step through the process of building, optimizing, and scaling the channel.

Don’t worry, you won’t be tackling all of these channels at once. Our goal is to help you identify the 1-2 highest-ROI channels for you to focus on. But you’ll have lifetime access to the playbooks so you can jump back into the program whenever you’re ready to test new ones.

Part 6: Learn & Iterate

Learnings are the fuel that propels your growth engine. The more you understand your customers, the better equipped you’ll be to build a product they love, craft messaging that resonates, and uncover new marketing channels to reach them. Channel learnings turn into a competitive advantage. Over time, your “bank” of learnings forms a compounding, defensible moat that enables you to win in the long term.

To generate these learnings, you need an experimentation system. In this part of the program, you’ll get our playbooks on using research methods like user surveys, session recordings, and funnel analysis. And you’ll follow our experimentation framework to turn insights into testable hypotheses, design growth experiments, and analyze your tests to extract those critical learnings.

Sale Page: Demand Curve – Growth Program

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

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