Depesh Mandalia – The FAATT Framework (The Facebook Ads Attribution & Tracking Trinity Framework)

A System That Will:

• Stabilise Ad Performance: Install The Tracking Trinity to Feed Facebook’s Hungry Machine
• Improve Media Buying Results: With better data comes better decision making with The Attribution Trinity
• Save On Monthly Fees: The entire data setup and operation is at zero additional (saving $$$’s in software costs)

Hi, I’m Depesh Mandalia and like you, I run ads on Facebook’s platform as I’ve done since 2012.

In June 2021 some fun things happened. Finally, Apple crushed a big part of what makes Facebook advertising so powerful – they limited the pixel’s ability to track users.

If you saw performance drop or consistency change, you were not alone.

95% of advertisers saw an impact, me included. Despite having millions in Facebook ad revenue experience behind me, I had to change the way I advertised on Facebook or face moving away…

But hundreds of thousands of advertisers didn’t change – agencies scrambling to add new traffic channels to their menu of options to attract new clients because they can’t make Facebook ads work.

Ecommerce businesses shifting focus to platforms like TikTok, Snap and YouTube to try overcome the losses they were making with Facebook ads.

Knowing what was coming up (because I was one of the first to share a full report and action list in in Jan 2021 on the upcoming changes to Facebook) I had already put a plan into place.

I wanted to continue making Facebook ads work for us.

And it did. In a big way.

The sales number below is from a store that suffered the most with the iOS14.5+ changes in May 2021.

They went from *seeing* 3-4x ROAS (return on ad spend) in their ad accounts to less than 2x almost overnight.

Yet this year we broke the 8-figure revenue mark with them. How?

ATTRIBUTION.

It’s as simple as saying that we found missing data – not just for them, but for all our clients.

We were able to send Facebook the missing data.

We also sent it to Google Analytics (and for those clients on Shopify, there too).

The below image shows the $7M+ we added through verified methods – but that’s not the full story – because Facebook can only report on 7 days click data below – and we know some of our clients have funnels that convert longer than 7 days.

But that’s not all….

Apart from finding missing sales and sending Facebook more data, we also found deep insights from Google Analytics (GA) too for our Facebook ad campaigns….

All with ZERO monthly software costs too – simply using Google Analytics (free), our custom dashboard (free) and the Ads Connector (free) from The FAATT Framework.

But we didn’t stop there, we wanted to take this even deeper…

Looking at click by click journey data so we could truly place our budgets into the right campaigns, ad sets and ads….

And looking a product-breakdown data for Ecommerce to see which of our dynamic products are being purchased matched to ad sets plus more…

Sale Page: Depesh Mandalia – The FAATT Framework (The Facebook Ads Attribution & Tracking Trinity Framework)

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